Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 58

Administrative

to start with making sure the office is ready and
equipped to treat patients.
The Most Important Patient
Current patients of a practice are the most valuable. The active patients are the ones who help
build a practice from positive advertisement and
beautiful smiles. These patients are the most important to any healthcare practice. Growth occurs
when current patients are happy and satisfied
with their experience and care.
Transition to Chat
Email is a dying mode of communication, thanks
to the rapid adoption of instant text messaging.
The name itself explains when and how people
want to receive a response: instantly. Individual
chats with one-on-one communication build
stronger connections with patients and are more
responsive to individual care. People want to feel
like they are not just one of the many patients
in a practice but rather someone to whom the
doctor's office provides undivided attention. Typically, at any given time, people have hundreds to
thousands of unread emails, yet they have fewer
than 10 unread text messages on their phone.
This illustrates how much more responsive
people are to an individual chat. Texting companies are available to help create this one-on-one
response with patients. Leach suggests using

these companies and setting up an autoreply
system for text messages that can be sent out
after hours. She also explains how patients prefer
to be able to call the landline but also text the
same number associated with the practice. There
are companies available to add a text message
service to a landline number.
Email campaigns are still used widely today, and
they work well for specific patient populations.
Adult patients who don't plan on starting treatment right away, patients who still need time to
consider their options, and patients who aren't
ready to make a decision are great patients with
whom to use email reminders. There are resources available that offer automatic e-mail follow-up
for patients, such as Ava and InfusionSoft.
Chats work well for patients, too, because they
feel like it is an instant response. Chat features
can be added directly to the office website.
Various companies offer options such as setting
up autoreply messages, sending responses by
artificial intelligence, or having someone in the
office who responds in real time.

Photo of Garcia Orthodontics with Dr. Sanchez,
the founder of TOPS practice management
software

58	

Social Media Is a Long-term Relationship
Leach cannot express enough how important it
is to post everywhere and all the time. Once a
social media platform becomes sparingly used,
there is little traffic to the site, which does not
help the office's marketing strategy. Video and

PCSO Bulletin    Spring 2020



Pacific Coast Society of Orthodontists Bulletin Spring 2020

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2020

No label
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - No label
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 2
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 3
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 4
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 5
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 6
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 7
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 8
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 9
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 10
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 11
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 12
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 13
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 14
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 15
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 16
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 17
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 18
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 19
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 20
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 21
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 22
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 23
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 24
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 25
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 26
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 27
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 28
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 29
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 30
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 31
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 32
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 33
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 34
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 35
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 36
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 37
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 38
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 39
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 40
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 41
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 42
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 43
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 44
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 45
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 46
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 47
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 48
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 49
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 50
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 51
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 52
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 53
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 54
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 55
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 56
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 57
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 58
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 59
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 60
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 61
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 62
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 63
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 64
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 65
Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 66
https://www.nxtbook.com/allen/pcso/bulletin_summer2023
https://www.nxtbook.com/allen/pcso/95-2
https://www.nxtbook.com/allen/pcso/95-1
https://www.nxtbook.com/allen/pcso/94-4
http://www.brightcopy.net/allen/pcso/94-03
http://www.brightcopy.net/allen/pcso/94-02
http://www.brightcopy.net/allen/pcso/93-3
http://www.brightcopy.net/allen/pcso/93-2
http://www.brightcopy.net/allen/pcso/93-1
http://www.brightcopy.net/allen/pcso/92-3
http://www.brightcopy.net/allen/pcso/92-2
http://www.brightcopy.net/allen/pcso/92-1
http://www.brightcopy.net/allen/pcso/91-4
http://www.brightcopy.net/allen/pcso/91-3
http://www.brightcopy.net/allen/pcso/91-2
http://www.brightcopy.net/allen/pcso/91-1
http://www.brightcopy.net/allen/pcso/90-04
http://www.brightcopy.net/allen/pcso/90-3
http://www.brightcopy.net/allen/pcso/90-2
http://www.brightcopy.net/allen/pcso/90-1
http://www.brightcopy.net/allen/pcso/83-4
http://www.brightcopy.net/allen/pcso/89-3
http://www.brightcopy.net/allen/pcso/89-2
http://www.brightcopy.net/allen/pcso/89-1
http://www.brightcopy.net/allen/pcso/88-4
http://www.brightcopy.net/allen/pcso/88-3
http://www.brightcopy.net/allen/pcso/88-2
http://www.brightcopy.net/allen/pcso/88-1
http://www.brightcopy.net/allen/pcso/87-4
https://www.nxtbook.com/allen/pcso/87-03
https://www.nxtbook.com/allen/pcso/87-2
https://www.nxtbook.com/allen/pcso/87-1
https://www.nxtbook.com/allen/pcso/86-4
https://www.nxtbook.com/allen/pcso/86-3
https://www.nxtbook.com/allen/pcso/86-2
https://www.nxtbook.com/allen/pcso/86-1
https://www.nxtbook.com/allen/pcso/85-4
https://www.nxtbook.com/allen/pcso/85-3
https://www.nxtbook.com/allen/pcso/85-2
https://www.nxtbook.com/allen/pcso/85-1
https://www.nxtbook.com/allen/pcso/preview-program-2013
https://www.nxtbook.com/allen/pcso/84-4
https://www.nxtbook.com/allen/pcso/84-2
https://www.nxtbookmedia.com