Administrative from the website. Google AdWords have targeted pay-per-click options for search pages and social media platforms. Bring in new patients to a specialized launch page designed specifically for new patients with all the information they need to know about the practice. AdRoll is a computer science company that will post advertisements to all platforms and increase an office's marketing presence. Ads can run on Facebook and Instagram to grab the attention of all different age groups. Use Facebook Messenger to connect with patients. Facebook has developed bots that are able to answer with preset responses built in that can be personalized to the office. Facebook pages also allow appointment schedules to be displayed and customized directly by the office. Appointment manager is an additional feature on Facebook that allows patients to directly schedule an appointment based on the preferences preset by the office. Chat bots that are not from Facebook Messenger are also available that can chat directly with patients from the posted ads. 60 Virtual Consults Virtual consultations are possible, and offices are starting to adopt this modality of getting patients into their offices. Existing competitors offer this service specifically because patients do not want to come in to the office. There are applications that can be used that work with this idea of having consultations over video chat and patients sending photographs themselves for an evaluation. Leach closes strongly after a detailed presentation on how technology can advance the dental profession and success of practices, by encouraging everyone to start using technology to their advantage. Several companies offer resourceful tools, and every practice should incorporate a social media presence as a large part of their marketing strategy because it is important to keep adapting to the ever-developing digital native patient population. Note: To accurately summarize this presentation, some of the brands mentioned by the speaker were included. Please be aware that the PCSO Bulletin does not endorse nor promote any brands. PCSO Bulletin    Spring 2020