Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 64

Practice Management

Corners of the PCSO

The Associateship Journey: Begin
With the End in Mind

Dr. R. Christian Solem
PCSO Bulletin Contributor
Oakland, CA

"Begin with the end in mind." This is the second
most important habit described in Steven
Covey's famous book, The Seven Habits of Highly
Effective People. Whether you are an established
doctor hiring your first associate or a new graduate finding your first job, the end you would
like to achieve determines where you start. Ask
yourself where you would like to be in five years.
Do you plan to transition into a partner or owner
in this practice, or are you simply looking to pay
down a significant portion of your student loan
debt? Would you like your associate to help
expand your practice or become an eventual
partner in your business? The type of job you
select or the doctor you pick to work in your
practice is, in part, determined by the plan you
have in mind.
If you're an associate, select the position that
will most help you achieve your eventual goal,
whether that be to own your own practice, to be a
partner in a group practice, a faculty member, or
a possible combination of these pathways. Start
by assessing areas in which you need to improve.
If you need to improve your clinical skills, partner
up with an experienced senior orthodontist in a
private office. This may not be the highest paying
option, but the clinical and practice management
skills you learn will pay dividends later when you
are working on your own. If you would like to develop leadership skills, sometimes being on your
own is an excellent opportunity. There's nothing
like being "thrown in the deep end" to develop
confidence in your abilities to lead a team. Once

64	

you've learned the skills you need, move on to
the next opportunity. Each learning experience is
a tool in your belt and a step closer to achieving
your final goal.
In most cases, an associate position will present
some unexpected challenges. View these as
learning opportunities instead of obstacles. As
the new doctor in the office, you will be expected
to treat in the same fashion as the owner doctor,
which may not be the same approach you learned
in residency. Try to be open minded. These
systems have worked for this doctor for many
years and could be used in your own office in the
future. In some offices, particularly corporate and
large group practices, the staff may not have a
lot of experience with orthodontics. In this case,
you will need to train these individuals, in both
the front and back offices, to provide a high level
of care. Again, think of this as practice for what
you will regularly need to do in your own office as
new members join the team.
As the owner-doctor, think of how your practice's
needs can synergize with your associate's goals.
The associate may be more familiar with digital
marketing trends, the latest research, and new
technologies. Be sure to leverage their skills with
your skills. The associate will rapidly develop
clinically with your mentorship and may connect
with a different population of patients and referring doctors. Ultimately, collaboration of a great
mentor with a motivated associate can create a
win-win combination.

PCSO Bulletin    Spring 2020



Pacific Coast Society of Orthodontists Bulletin Spring 2020

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2020

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