Commercial Architecture September 2017 - 48
hvac
PROJECT
Doors Optimize
Appearance,
Customer Appeal
Rutter's Farm Store upgraded its York, PA-location coolers and freezers with
cutting-edge door technology to attract customers and provide an
energy-efficient boost to the store's operational bottom line.
Cooler and freezer doors
save energy and give a new
look to convenience store.
W
Left. Infinity 090 cooler and freezer doors from Anthony, Sylmar, CA, have infinity-edge construction with an enhanced visibility area for improved customer
service and merchandising.
ith a history that stretches back almost
gy costs of $1,051 for the cooler doors and $390 for the
270 years, it may seem counterintuitive
freezer doors.
to also be on the cutting edge. Found-
"In a store like this, where we literally changed every-
ed in 1967, but with roots back to a family farm that has
"With the cooler doors, we like to use bright light to
thing from the gas pumps to the floor to foodservice to
continuously operated in central Pennsylvania since 1747,
draw customers through the store since this is a destina-
new restrooms, we didn't want to shortcut and skimp on
Rutter's Farm Stores has been able to successfully strike a
tion," explained Gaskins. "However, sustainability is very
something as valuable as the cooler doors," said Gaskins.
balance that melds its devotion to a respected history with
important for us as a company. It's something we look at
"It drives a major piece of the profitability for the total
the desire to be forward thinking.
as a point of difference. Therefore, the lighting and cooler
store, so having the right look and having the right brand,
doors have to be energy efficient."
the bright-white LED efficient lighting, made a huge dif-
Over the years, Rutter's Farm Stores have evolved into
a convenience-store chain that offers foodservice and fuel
ference for us."
at 60 locations in a 100-mi. radius surrounding the com-
MAKING A DIFFERENCE
pany's headquarters in York, PA. Openly embracing new
The solution was installing inviting and energy-efficient
where else?" After the positive impact that the Infinity
technologies has helped the company stay on the cutting
Infinity 090 cooler and freezer doors from Anthony, Syl-
doors have had on the remodel of the Seven Valleys Road
edge of the industry. For instance, Rutter's was one of the
mar, CA. The doors have infinity-edge construction, with
location, the same can be said when the time comes for
initial chains to offer loyalty programs, foodservice with
an enhanced visibility area for improved merchandising.
Rutter's to select a brand of cooler/freezer doors for a re-
touchscreen-ordering kiosks, sustainability and recycling
They are equipped with magnetic gaskets for a tight seal
model or construction of a new site.
programs, a mobile app for its customers, and Wi-Fi access
and have heat-reflective glass. Rutter's installed a total of
"This is the first time we've worked with Anthony on
at its stores.
16 Infinity 090 doors during the remodel, 12 on coolers
this type of project, and it won't be the last," said Gaskins.
and four on freezers.
"In partnering with a great brand like Anthony, one of our
When the decision was made to upgrade and remodel
The motto of Rutter's Farm Stores is "Why go any-
its location on Seven Valleys Road in York, every aspect of
"The first thought was, seriously, 'Wow!' because the
goals is to get more doors in more stores. As we look to
the operation was fair game for a new look, from the way
doors were making a statement; cold-vault doors are
modernize the footprint and build the Rutter's brand in
fuel pumps were situated to the types of doors that were
something I am pretty nerdy about, and they make a huge
our existing and new stores, Anthony can continue to
used on the in-store coolers and freezers.
difference," said Gaskins. "We look at the roles that differ-
play a key role to help make us a much more profitable
company while driving long-term sustainable growth." CA
"Rutter's has been able to innovate throughout its his-
ent categories play. In this particular case, beverage, we are
tory. Whether it's been innovation in the dairy business,
a destination as a channel. If people are thirsty and going
packaging, or branding of the convenience store, Rutter's
down the road, the first place they think of is a conve-
wants to stay on the leading edge," said Derek Gaskins,
nience store, so to get that 'Wow' and to get that type of
chief customer officer. "We wanted to take that same in-
impact was huge. We feel it is really going to separate us
novative spirit into this store that has been here for de-
from the competition."
cades, and give it a modern look that feels like a brandnew store."
A typical Rutter's location uses anywhere from 12 to
16 cooler and freezer doors, so their ability to operate en-
Circle 2 on the Reader Service Card.
Watch a video.
Part of that new modern look for the store itself in-
ergy efficiently is a huge concern. The Infinity cooler
volved upgrading the coolers and freezers. Using cut-
doors assuage any fears by being 57% more efficient when
ting-edge door technology would not only attract custom-
compared with conventional door models, while the
ers, but also provide an energy-efficient boost to the
freezer doors are 24% more efficient. This increased effi-
store's operational bottom line.
ciency will equate to an estimated annual savings in ener-
48
COMMERCI A L A RCHI T EC T URE
SEPTEMBER 2017
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Table of Contents for the Digital Edition of Commercial Architecture September 2017
The Architects
Healthcare Sustainability
Exterior Restoration
Aluminum Updates Buildings
Foam Blocks Solve Mountainous Problem
Exteriors Products
Ceiling Design Evokes L.A. Magic
Green Welcome For Car Buyers
Interiors Products
Heat Pumps Upgrade School HVAC Efficiency
Doors Optimize Appearance, Customer Appeal
HVAC & Plumbing Products
Renovation, Adaptive Reuse Anchor State Complex
Windows & Doors Products
Lighting Control Is A Boon For Stargazers
Lighting Up The Arts Community
Logistics, Lighting, Efficiency
Lighting & Electrical Products
Building Technology Products
Showcase
Index
Portfolio
Commercial Architecture September 2017 - Cover1
Commercial Architecture September 2017 - Cover2
Commercial Architecture September 2017 - 1
Commercial Architecture September 2017 - 2
Commercial Architecture September 2017 - 3
Commercial Architecture September 2017 - 4
Commercial Architecture September 2017 - 5
Commercial Architecture September 2017 - The Architects
Commercial Architecture September 2017 - 7
Commercial Architecture September 2017 - Healthcare Sustainability
Commercial Architecture September 2017 - 9
Commercial Architecture September 2017 - 10
Commercial Architecture September 2017 - 11
Commercial Architecture September 2017 - 12
Commercial Architecture September 2017 - 13
Commercial Architecture September 2017 - 14
Commercial Architecture September 2017 - 15
Commercial Architecture September 2017 - Exterior Restoration
Commercial Architecture September 2017 - 17
Commercial Architecture September 2017 - 18
Commercial Architecture September 2017 - 19
Commercial Architecture September 2017 - 20
Commercial Architecture September 2017 - 21
Commercial Architecture September 2017 - Aluminum Updates Buildings
Commercial Architecture September 2017 - 23
Commercial Architecture September 2017 - 24
Commercial Architecture September 2017 - 25
Commercial Architecture September 2017 - Foam Blocks Solve Mountainous Problem
Commercial Architecture September 2017 - 27
Commercial Architecture September 2017 - Exteriors Products
Commercial Architecture September 2017 - 29
Commercial Architecture September 2017 - 30
Commercial Architecture September 2017 - Ceiling Design Evokes L.A. Magic
Commercial Architecture September 2017 - 32
Commercial Architecture September 2017 - 35
Commercial Architecture September 2017 - 36
Commercial Architecture September 2017 - 37
Commercial Architecture September 2017 - Green Welcome For Car Buyers
Commercial Architecture September 2017 - 39
Commercial Architecture September 2017 - 40
Commercial Architecture September 2017 - 41
Commercial Architecture September 2017 - Interiors Products
Commercial Architecture September 2017 - 43
Commercial Architecture September 2017 - 44
Commercial Architecture September 2017 - 45
Commercial Architecture September 2017 - Heat Pumps Upgrade School HVAC Efficiency
Commercial Architecture September 2017 - 47
Commercial Architecture September 2017 - Doors Optimize Appearance, Customer Appeal
Commercial Architecture September 2017 - HVAC & Plumbing Products
Commercial Architecture September 2017 - 50
Commercial Architecture September 2017 - 51
Commercial Architecture September 2017 - Renovation, Adaptive Reuse Anchor State Complex
Commercial Architecture September 2017 - 53
Commercial Architecture September 2017 - Windows & Doors Products
Commercial Architecture September 2017 - 55
Commercial Architecture September 2017 - Lighting Control Is A Boon For Stargazers
Commercial Architecture September 2017 - 57
Commercial Architecture September 2017 - Lighting Up The Arts Community
Commercial Architecture September 2017 - 59
Commercial Architecture September 2017 - Logistics, Lighting, Efficiency
Commercial Architecture September 2017 - Lighting & Electrical Products
Commercial Architecture September 2017 - 62
Commercial Architecture September 2017 - Building Technology Products
Commercial Architecture September 2017 - Showcase
Commercial Architecture September 2017 - Index
Commercial Architecture September 2017 - Portfolio
Commercial Architecture September 2017 - Cover3
Commercial Architecture September 2017 - Cover4
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