Commercial Architecture December 2017 - 18

FEATURE

retail

Boutique Is
A Complex,
Dream-Like Space

T

he minimalist flagship location for Road to Awe (RtA) is as
streetwise as the clothes displayed within its walls. Los Angeles architect Dan Brunn, AIA, principal of Dan Brunn Ar-

chitecture, created a 1,200-sq.-ft. dream-like space with complex geometric precision, meditative sensations, and positive/negative dualities.
Graced with exposure to Melrose Avenue on two sides, the streamlined
West Hollywood boutique proclaims its presence to the public with
angled black fa├žades and an illuminated white logo. The design won the
2017 Westside Urban Forum Design Honor Award for retail projects.
"For RtA, we wanted to provide a special L.A. shopping experience
that reflects the brand and entices clientele," said Brunn. "The design
aims to intentionally layer the senses from mystery to voyeurism to
juxtaposition. These contrasts turn the space inside out and create an

Streetwise fashion brand opens flagship store in West Hollywood.

18

COMMERCI A L A RCHI T EC T URE

DECEMBER 2017

commercialarchitecturemagazine.com

unexpected yet memorable environment for patrons."
The three-year-old fashion brand is co-designed by French-born Eli


http://www.commercialarchitecturemagazine.com

Table of Contents for the Digital Edition of Commercial Architecture December 2017

The Architects
2017 In Review
A Dream-Like Space
Geothermal Changing The HVAC Landscape
VRF System Delivers Total Tenant Comfort
Boiler System Puts Efficiency In Historical Venue
HVAC & Plumbing Products Of The Year
Illuminating Touchdowns
Crowneing A Renovation
Lighting & Electrical Products Of The Year
Folding-Glass Walls Deliver The Outdoors
Windows & Doors Products Of The Year
School District Makes A Sound Investment
Colors Comfort Sick Kids
Interiors Products Of The Year
Design, Products, Expertise Land Project On Time
Metal Covers The Curves
Exteriors Products Of The Year
Building Technology Products Of The Year
Showcase
Index
Portfolio
Commercial Architecture December 2017 - Cover1
Commercial Architecture December 2017 - Cover2
Commercial Architecture December 2017 - 1
Commercial Architecture December 2017 - 2
Commercial Architecture December 2017 - 3
Commercial Architecture December 2017 - 4
Commercial Architecture December 2017 - 5
Commercial Architecture December 2017 - 6
Commercial Architecture December 2017 - 7
Commercial Architecture December 2017 - The Architects
Commercial Architecture December 2017 - 9
Commercial Architecture December 2017 - 2017 In Review
Commercial Architecture December 2017 - 11
Commercial Architecture December 2017 - 12
Commercial Architecture December 2017 - 13
Commercial Architecture December 2017 - 14
Commercial Architecture December 2017 - 15
Commercial Architecture December 2017 - 16
Commercial Architecture December 2017 - 17
Commercial Architecture December 2017 - A Dream-Like Space
Commercial Architecture December 2017 - 19
Commercial Architecture December 2017 - 20
Commercial Architecture December 2017 - 21
Commercial Architecture December 2017 - 22
Commercial Architecture December 2017 - 23
Commercial Architecture December 2017 - Geothermal Changing The HVAC Landscape
Commercial Architecture December 2017 - 25
Commercial Architecture December 2017 - 26
Commercial Architecture December 2017 - 27
Commercial Architecture December 2017 - 28
Commercial Architecture December 2017 - VRF System Delivers Total Tenant Comfort
Commercial Architecture December 2017 - 30
Commercial Architecture December 2017 - 31
Commercial Architecture December 2017 - Boiler System Puts Efficiency In Historical Venue
Commercial Architecture December 2017 - 35
Commercial Architecture December 2017 - HVAC & Plumbing Products Of The Year
Commercial Architecture December 2017 - 37
Commercial Architecture December 2017 - 38
Commercial Architecture December 2017 - 39
Commercial Architecture December 2017 - Illuminating Touchdowns
Commercial Architecture December 2017 - 41
Commercial Architecture December 2017 - Crowneing A Renovation
Commercial Architecture December 2017 - Lighting & Electrical Products Of The Year
Commercial Architecture December 2017 - 44
Commercial Architecture December 2017 - 45
Commercial Architecture December 2017 - Folding-Glass Walls Deliver The Outdoors
Commercial Architecture December 2017 - 47
Commercial Architecture December 2017 - 48
Commercial Architecture December 2017 - 49
Commercial Architecture December 2017 - Windows & Doors Products Of The Year
Commercial Architecture December 2017 - 51
Commercial Architecture December 2017 - School District Makes A Sound Investment
Commercial Architecture December 2017 - 53
Commercial Architecture December 2017 - Colors Comfort Sick Kids
Commercial Architecture December 2017 - 55
Commercial Architecture December 2017 - 56
Commercial Architecture December 2017 - Interiors Products Of The Year
Commercial Architecture December 2017 - Design, Products, Expertise Land Project On Time
Commercial Architecture December 2017 - 59
Commercial Architecture December 2017 - Metal Covers The Curves
Commercial Architecture December 2017 - Exteriors Products Of The Year
Commercial Architecture December 2017 - Building Technology Products Of The Year
Commercial Architecture December 2017 - 63
Commercial Architecture December 2017 - Showcase
Commercial Architecture December 2017 - Index
Commercial Architecture December 2017 - Portfolio
Commercial Architecture December 2017 - Cover3
Commercial Architecture December 2017 - Cover4
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