NEOMA Alumni Mag - N°17 - Décembre 2018 - 64

CAMPUS - ACTUS -

TRENDS IN INTERNATIONAL
RECRUITMENT: THE BOOM OF
THE FRENCH ATTRACTIVENESS

123RF/ delcreations

A GENERAL STUDY ON INTERNATIONAL STUDENT MOBILITY DURING THE FIRST SEMESTER OF 2018 HAS BEEN
CARRIED OUT BY CAMPUS FRANCE. ONE CONCLUSION CAN BE CONFIRMED: FRANCE IS BECOMING INCREASINGLY
ATTRACTIVE TO FOREIGNERS!

France continues to attract foreign students.
According to Campus France, the French Agency
for the promotion of higher education, international student services, and international mobility,
343,000 students chose to come here during the
2017 - 2018 academic year. This is an increase of
4.5% compared to the previous year. A trend that
keeps France in the Top 4 preferred destinations
for international students. While 70% of foreign
students continue to prefer attending universities,
the Business and Management Schools network
has enjoyed the strongest growth with an increase
of 45.9% between 2011 and 2016.
FRANCE, FOREVER A DREAM DESTINATION
Fernando Llambias is in charge of international
recruitment at our school. He is in constant contact with the candidates. "France holds strong
values. Without a doubt, I'd say that the economic
and political policies currently being pursued are
bringing a breath of fresh air to the international

scene. The French Tech and the start-up nation
are really causing a stir, which we are able to take
advantage of. In addition, there has been a decline
in the image of our competitors: on the one hand,
the American President Trump and his controversial policies, and on the other hand, the United
Kingdom and the Brexit crisis... all this, coupled
with increasingly complex visa policies, makes
France a particularly popular destination."
French-labelled training is also a strong argument,
especially when it comes to post-degree employment opportunities. "The excellence of our higher
education institutions is being increasingly recognized. The 1,300 higher education courses in English in France are very attractive. Not to mention
our multinationals, which are among the most
attractive in the world. Because what matters
most to our potential students are employment
opportunities, and France holds a leading position
on the world market!"
THE INDIAN MARKET IS BOOMING
Among the most represented nationalities in the
ranks of French higher education institutions are
Morocco, China, Italy and Asia in general. India is
also experiencing a real upsurge. "The boom in
the Indian market has been particularly impressive over the past two years. There is a real need
for the middle class to receive training, especially
at master's level. In addition to the friendly relationship that exists between our two countries, we
also have a bilateral agreement recognizing our
diplomas and the possibility for graduates to stay
for two years after their course with a temporary
residency permit." The opening of an office in
India a few months ago is no coincidence. This is
the perfect way for the School to be in contact
with potential students in the country. ❚

25%
foreign students.

100

different nationalities.

India,
China,
Morocco:
the three most

represented countries.

NEOMA BUSINESS SCHOOL À LA 7E PLACE
DU CLASSEMENT DE L'ÉTUDIANT !

- 64 - NEOMA ALUMNI mag DÉCEMBRE 2018

Après son classement des programmes post-bac publié en octobre,
L'Étudiant vient de publier son classement 2019 des Programmes Grandes
Écoles. NEOMA Business School gagne deux places et occupe désormais
le 7e rang du classement général. Ce résultat poursuit la dynamique
enclenchée puisque l'école a progressé dans tous les classements de la
presse française publiés depuis un an.

Table des matières de la publication NEOMA Alumni Mag - N°17 - Décembre 2018