Big Picture - March 2018 - 18

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Soft signage adjusts to a plethora of applications,
from tradeshows to retail to the stage.

BIG PICTURE

March 2018

BY K E L S E Y JOHN SON A ND A N YA R AO

18

Looking for reduced shipping costs,
installation time, and storage capacity?
Of course you are. Print shops are always
searching for ways to save money, time, and
space, and why shouldn't you in this extremely
competitive market? So, what's the secret
sauce? Soft signage.
Once dominated by screen printers, digital
PSPs now have increasing opportunities to
enter the soft signage market and offer new
approaches to old signage and display needs.
You've been utilizing fabric for banners and
tradeshow booths for years, but with the
boom of interior décor, textiles, and print-ondemand, the sky is the limit for soft signage
applications.
"Besides the impact soft signage has had on
tradeshows, it's also being specified more for
corporate and retail environments," says John
Whitt, president and CEO of Just Vision It, a dye
sublimation print provider that specializes in
soft signage.
Soft signage also allows for enhanced
creativity by print service providers to match
the requests of every client, who are frequently
asking for unique signage to capture their
customers' attention. Here, you'll see several
ways that soft signage can be used to punch up
a project and add more than just the average
visual elements.



Table of Contents for the Digital Edition of Big Picture - March 2018

Big Picture - March 2018
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Beyond Decór
Be Flexible
Connected Packaging as a Marketing Channel
R+D
Explorer
Big Picture - March 2018 - Intro
Big Picture - March 2018 - Big Picture - March 2018
Big Picture - March 2018 - Cover2
Big Picture - March 2018 - Contents
Big Picture - March 2018 - Insight
Big Picture - March 2018 - 3
Big Picture - March 2018 - Wide Angle
Big Picture - March 2018 - 5
Big Picture - March 2018 - Upfront
Big Picture - March 2018 - 7
Big Picture - March 2018 - 8
Big Picture - March 2018 - 9
Big Picture - March 2018 - 10
Big Picture - March 2018 - 11
Big Picture - March 2018 - 12
Big Picture - March 2018 - 13
Big Picture - March 2018 - Extreme Vinyl
Big Picture - March 2018 - 15
Big Picture - March 2018 - Beyond Decór
Big Picture - March 2018 - 17
Big Picture - March 2018 - Be Flexible
Big Picture - March 2018 - 19
Big Picture - March 2018 - 20
Big Picture - March 2018 - 21
Big Picture - March 2018 - 22
Big Picture - March 2018 - 23
Big Picture - March 2018 - Connected Packaging as a Marketing Channel
Big Picture - March 2018 - 25
Big Picture - March 2018 - 26
Big Picture - March 2018 - 27
Big Picture - March 2018 - 28
Big Picture - March 2018 - 29
Big Picture - March 2018 - 30
Big Picture - March 2018 - 31
Big Picture - March 2018 - 32
Big Picture - March 2018 - 33
Big Picture - March 2018 - R+D
Big Picture - March 2018 - 35
Big Picture - March 2018 - 36
Big Picture - March 2018 - 37
Big Picture - March 2018 - 38
Big Picture - March 2018 - 39
Big Picture - March 2018 - 40
Big Picture - March 2018 - 41
Big Picture - March 2018 - 42
Big Picture - March 2018 - 43
Big Picture - March 2018 - Explorer
Big Picture - March 2018 - Cover3
Big Picture - March 2018 - Cover4
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