The Hotel Experience - 2018 Show Directory - 19

CONFERENCE SCHEDULE
Monday, November 12, 2018

Track: Technology
Room: 1E08
9:30 AM - 10:30 AM

REVENUE STRATEGY + DIGITAL MARKETING + WEBSITE + BOOKING ENGINE = DIRECT BOOKINGS
An in-depth guide and overview to how the four core key aspects of your revenue strategy and marketing will create, effect and impact your direct booking
channel. How do you ensure your rev strategy, digital marketing, website messaging and booking engine perform at the absolute maximum at all times? Our
panel of leading experts will discuss how they've implemented end-to-end plans to maximize direct revenue.
MODERATOR

PANELISTS

Rich Tuckwell-Skuda
President, Avvio North
America Avvio Inc.

Derek Brewster

Director of Revenue
Management Lotte
New York Palace

Adele Gutman

VP Sales, Marketing,
and Revenue Library
Hotel Collection

Delana Meyer

VP Digital Strategy
Crescent Hotels &
Resorts

Track: Operational Excellence
Room: 1E10/11
9:30 AM - 10:30 AM

SALES LEADERSHIP - REINVENTED TO MAXIMIZE PERFORMANCE
Owners, asset managers, and today's hospitality leaders know that the sales force can be one of the most effective channels to engage customers. Take a
modern day approach to working with sales teams, hotel leadership and owners to strategize and maximize asset performance to achieve winning results.
PRESENTERS

Mark Komine

President, Managing
Partner
WHITEBOARD Sales
Advisors LLC

John Tolbert

President/Managing
Director
Boca Raton Resort
& Club

W W W. T H E H O T E L E X P E R I E N C E . C O M

19



http://WWW.THEHOTELEXPERIENCE.COM

Table of Contents for the Digital Edition of The Hotel Experience - 2018 Show Directory

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https://www.nxtbookmedia.com