The Hotel Experience - 2018 Show Directory - 22

CONFERENCE SCHEDULE
Monday, November 12, 2018

Track: Technology
Room: 1E08
12:00 PM - 1:00 PM

SOCIAL MEDIA 2.0 - SCALING REAL-TIME EXPERIENCES
Hotels today have a real-time customer experience problem. How can they deliver compelling content online while not sacrificing revenue? What alternatives
are there? Social Media 2.0 brings onboard Hotel Experience Ambassadors that are able to communicate quickly, effectively and accurately in real-time
to a wide range of customers. With new skillsets that covers transparency, humanness, authenticity, security and values hotels will take on disruptions by the horns.
PRESENTER
Are Morch

Social Media
Consultant
Are Morch - Hotel
Blogger and Social
Media Consultant

Track: Operational Excellence
Room: 1E10/11
12:00 PM - 1:00 PM

HOW TO POWERFULLY COMMUNICATE YOUR BRAND THROUGH PHOTOGRAPHY & VIDEO
Visual communications are very powerful tools that can be used to motivate and connect with your consumer. The hospitality industry tends to use very similar
language and types of imagery, making it difficult for consumers to viscerally "get" what differentiates your brand and your offering. Defining your brand at the
deepest level will provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using visual communications to seduce your audiences. Using examples from well-known brands and industry case studies, Transformational Brand Strategist and Creative Director Beth Taubner
will help you understand how to confidently and potently express your brand, build its reach, emotionally connect with your customers, and set your brand apart
from competitors through the use of photography and motion.
PRESENTER
Beth Taubner

Founder,
Transformational
Brand Strategist &
Creative Director
Mercurylab

22

W W W. T H E H O T E L E X P E R I E N C E . C O M



http://WWW.THEHOTELEXPERIENCE.COM

Table of Contents for the Digital Edition of The Hotel Experience - 2018 Show Directory

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https://www.nxtbookmedia.com