The Hotel Experience - 2018 Show Directory - 45
MARKETPLACE EDUCATION SCHEDULE
Monday, November 12, 2018
HX: Onstage - F+B
Booth: 3078
4:00 PM - 4:45 PM
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HIRING, RETAINING AND CREATING RESTAURANT CULTURE
In today's competitive restaurant scene and tight labor market hiring and retaining talent is key to success. This panel will talk about how a company's employment policies and culture can lead to success or failure, employee satisfaction and great customer experiences.
MODERATOR
PANELISTS
Carolyn D. Richmond
Chair, Hospitality
Practice Group
Fox Rothschild LLP
Janet A. Hoffmann
President HR
Aligned Design
Jonathan
Moldenhauer
Director of Human
Resources
NoHo Hospitality Group
Mariel M. Ulane
Area Director, Human
Resources
Standard Hotels
HX: Onstage - Hotel
Booth: 2500
4:00 PM - 4:45 PM
MARKETING TO MILLENNIALS & GEN Z: TAPPING INTO TODAY'S CONSUMER TRENDS
Today's modern consumers have new expectations. They are hyper-connected, content-consuming and more likely to bypass traditional forms of marketing in
favor of advice from their peers. This presentation will challenge participants to drop what they know about Millennials and Gen Z, participation trophies, entitlement and avocado toast and learn the influence and impact these consumers are having on today's marketplace.
Brendan will inspire you to consider ways your organization can navigate, and, more importantly, prioritize and leverage modern consumer culture to increase
brand relevance.
Attendees will take home:
* Major consumer trends that influence attitudes and behaviors across categories and implications for travel & tourism
* Examples of brand practices that can be applied to drive engagement in the participation economy
* Identifying at least five key questions to better understand how you can be successful with modern consumers
PRESENTER
Brendan Shaughnessy
Strategist
FutureCast/ Barkley
W W W. T H E H O T E L E X P E R I E N C E . C O M
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http://WWW.THEHOTELEXPERIENCE.COM
Table of Contents for the Digital Edition of The Hotel Experience - 2018 Show Directory
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