American Oil and Gas Reporter - April 2015 - 174

ConventionCoverage: Texas Independent Producers & Royalty Owners
Colorado Leadership
Mark Truax, senior account manager
for Colorado for Pac/West Communications, told TIPRO the property rights
message resonated well in Colorado,
where Coloradans for Responsible Energy
Development (CRED) continues to beat
back attempts to ban oil and gas activity.
Anadarko Petroleum Corporation and
Noble Energy formed CRED to combat
misinformation about hydraulic fracturing
from environmental groups, detailed Truax, director of operations and coalition
building for CRED. Similar efforts are
under way in Texas-not only in Denton,
but in College Station and other communities where anti-industry activists are
registering voters from college campuses,
he warned.
Groups such as the Sierra Club "are
very good about staying on message,"
Truax recounted. "We have fought fire
with fire in getting our message into the
community."
Colorado had its version of Denton,
he related, when citizens in Longmont
voted 60 percent to 40 percent to ban
drilling. "That was a wake-up call that
the oil and gas industry needed to do
something," Truax said. "We realized
corporate communications weren't doing
the trick."
He noted that the opposition was very
effective at using digital and media information to misstate industry facts. At
first, Coloradans received information on
fracturing 2-to-1 from the opposition,
and were being fed digital information
from the opposition by a 50-to-1 ratio,
Truax recalled.
CRED, which has a political arm
called Protecting Colorado's Environment,
Economy and Energy Independence, began fighting back, Truax said. "We needed
to take it from 2-to-1 against fracturing
to 2-to-1 in favor of it," he said.
CRED depends on royalty owners, oil
and gas employees, and others to take
industry's message to other individuals
in a community, and uses paid and earned
media coverage, and digital information
to win over voters, he said.

Loveland Turnaround
A showdown came in Loveland, Co.,
which sought voter approval for a twoyear moratorium on hydraulic fracturing,
Truax reviewed. He said CRED focused
first on fostering an understanding of
fracturing before talking about setbacks
and other local control issues.

Mark Truax, senior account manager for
Colorado for PacWest Communications,
explains to TIPRO how Coloradans for
Responsible Energy Development was
able to combat misinformation from environmental groups opposed to oil and
gas activities in his state.

The industry also began responding
to op-ed pieces and calling for clarifications from publications that communicated
erroneous information from industry critics, Truax went on.
When CRED deployed its campaign
in Loveland, polls indicated a ban would
pass 58-42 percent, Truax recalled. The
same polls showed 31 percent of voters
thought hydraulic fracturing was new.
He said CRED sent nine direct mail
pieces in 60 days, pointing out that fracturing had been around since 1947 without
an incidence of groundwater contamina-

tion. Protecting Colorado's Environment,
Economy and Energy Independence sent
out an additional six mailings over 45
days, Truax said, and oil and gas employees went door to door.
A poll in April 2014 showed CRED
on the losing end of the Loveland vote,
but by the June election, the proposed
fracturing ban failed 52-48 percent, Truax
reported.
No single message resonates with
everyone, but CRED has profiled 3.4
million voters and tailored messages to
various groups, such as hunters and sportsmen, who can be swayed by learning the
industry puts millions of dollars into
habitat restoration, Truax said.
Using door-to-door canvassing, direct
mail, and earned and paid media, CRED
is changing sentiments in Colorado, Truax
maintained. "Over the last year, we have
been able to drive support for fracturing
to more than 65 percent," he attested.
In addition to direct mail, CRED gets
its message out on Facebook and Twitter,
and is blanketing the Internet with a positive story about the industry, Truax said.
Coalition building has netted additional
support from farmers and other industries,
he added.
In a year, CRED and its participants
knocked on 1.2 million doors in Colorado,
Truax revealed. The results eventually influenced the governor to establish a task
force on local control and kept the issue
off a statewide ballot, he reported.
Ì

TIPRO Asks State Lawmakers
For Help Repealing Export Ban
AUSTIN, TX.-The Texas Independent
Producers & Royalty Owners Association
is looking to the Texas Legislature to
help end the ban on crude oil exports.
While much of the business at TIPRO's
69th annual convention, March 2-4 in
Austin, centered on state issues, members
took time during the meeting to ask lawmakers to pass a resolution urging Congress to lift the ban enacted in 1975.
Some congressional support is in place
already, U.S. Representative Bill Flores,
R-Tx., advised the association. "We need
to promote oil and gas exploration and
production, as well as exporting those
commodities," said Flores, who sits on
the House Energy and Commerce Com-

174 THE AMERICAN OIL & GAS REPORTER

mittee.
Congress needs to be armed with economic studies that demonstrate the benefit
of exports to all Americans, he said.
To that end, a position paper distributed
by TIPRO points out that technological
advances have enabled the United States
to surpass both Russia and Saudi Arabia
as the largest global producer of crude
oil and natural gas liquids. Repealing the
export ban, TIPRO insists, would increase
domestic energy production, create jobs,
lower gasoline prices, advance energy
security, and improve the U.S. balance
of trade and geopolitical standing.
Pointing to findings by IHS Energy,
TIPRO says ending the ban would add



American Oil and Gas Reporter - April 2015

Table of Contents for the Digital Edition of American Oil and Gas Reporter - April 2015

Contents
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