ISA Conference Brochure for Printers - 2017 - 10


B

IT'S ALL ABOUT
WHO YOU KNOW
MEET THE CAST

ACT TWO

ob Daniels, director of field services for
Philadelphia Sign Company, has been around the industry
for 34 years. So when he says that he knows "everyone,"
he is not that far off.
But when he attended the ISA Networking Reception
for National and Custom Sign Companies one year, he
asked his company leadership, "How come we don't have
a table up here?" "I was told, 'These are people who need
subcontractors.' We need subs all the time. Next year,
we're coming."
So in 2016, he signed up for a booth and asked his
company leadership to stop by and help with booth
setup. They intended to stay for just a few minutes. "The
doors opened up and the place went crazy. I've never met
so many people in 90 minutes."
He also was able to introduce his company's owner,
Bob Mehmet, to a lot of people he knew. Mehmet
had spent his career in the sign, graphics and
visual communications industry, but as an engineer. As
a sales professional, Mehmet saw a different side - and
met more people.

"The sign business is a relationship
business," he said. "That's what it
boils down to at the end of the day."
Networking events at ISA International Sign Expo are an
important way to make those connections - or to catch
up with acquaintances.
"With 34 years in this business, I have all sorts of contacts
and relationships. People inside my company call me all
the time and say, 'Do you have a good sub in Houston?'
or whatever city. I'm proud to be a resource inside my
company and for my friends in the industry. And I'm
constantly looking to meet new people. ISA International
Sign Expo is a great place to do that."

REGISTER NOW AT SIGNEXPO.ORG/STAR
http://www.signexpo.org/star
Table of Contents for the Digital Edition of ISA Conference Brochure for Printers - 2017
