design:retail - January 2018 - 41

041

"Using social

media in a store
is going to be
deterred for me
if I don't have
any signal. It's
important."
ASABEA AYRES

d:r: What is your preferred source for information
gathering? What about inspiration gathering?
Alyssa: I myself can't actually watch the news, because it triggers anxiety for me, but usually I find
out everything that's going on through Facebook-
it's like a constant news cycle. Everyone's sharing,
information that's happening everyone's talking
about it, so that's primarily how I find out things
that are going on. When it comes to inspiration, I
usually just use Tumblr, because Tumblr has a lot
of aesthetically pleasing things. A lot of people are
"Tumblr famous" with styles, and they use a lot of
online brands and there's a lot of promoting going
on through Tumblr.
Asabea: I search [for] inspiration mostly on Pinterest, and I'll explore design inspiration and I'll explore
things to hone down what I want to do, because I'm
not going to go out without a purpose. I want to know
where I'm going.
Katia: I think it's constantly a fusion between using
technology and experiencing the thing in person.
I traveled for pretty much the entire summer break
and I never went on Pinterest for inspiration,
because I was in so many new places-but I used
technology to figure out where I wanted to go. Once

I got there and I saw something inspiring, I took a
picture of it, maybe I would look it up while I was
looking at it to learn more information. Maybe I
used technology for online cataloging of the inspiration, which I gathered through photography. So it's
always kind of a fusion of the two no matter what.
Shōna: I also think it ends up being expensive, too.
So if you have to go to a museum and if you only
have this time slot and you can't go...I mean I can't
drop 30 bucks just to visit this for a class. Especially
as a student, 30 bucks is groceries for me.
d:r: How are you interacting with technology in
the store environment?
Katia: "How many people have touched that screen?"
That's the first thing I would think of especially in
the city. A lot of the time, they have really interesting touchscreen things in subway stations. Like the
Columbus Circle subway station. I can't remember
what it's called. They have a lot of cool stuff, but I
never want to touch it, because I'm always thinking
about how many people have passed through. So
hygiene [is a concern].
Samantha: When I go into a store, I usually put my
phone in my bag. If they [say] download our app and
you'll get 20 percent off, sure I'll do that, but I'm there
to shop and find my thing. I probably wouldn't look
at something that [said] "look at our whole catalog,"
because I just want to see it and feel it and try it on.
Joe: When it comes to technology for checking out,
I don't feel like it's intuitive. At least for me, every
store's system is different, so at Target the other day
I canceled my order four times, because I couldn't
figure out how to use the self-checkout. They don't
make it easy. When I went to Montreal, they brought
the checkout to you. They bring you the card reader
and they said 10 years ago they were doing what we
were doing, so it's different when it comes to checking out in any sense, and it's not easy especially with
the chip now. Some places don't take it still.
Asabea: I went to SoHo to the Nike store. I walked
in with my boyfriend. He was going there for some
sneakers. I [thought] "why does it feel so open in
here?" Then when it was time to check out, there
were no cash registers anywhere. That's why. They
were just like are you ready to check out? They walk
up to a pillar and pulled something up and they
were done, and then they closed it and I [thought]
"what the heck? This is awesome."

Urban Outfitters has these machines where you
put your phone in so it can charge. I do that usually
when I first come in the store. Using social media in
a store is going to be deterred for me if I don't have
any signal. It's important.
d:r: Are you loyal to any brands, or is it just
whoever has whatever I need?
Joe, followed by all: To Apple!
Samantha: I am with shoes I guess.
Shōna: I feel like when it comes down to stuff that's
going to be durable, like phones, laptops and shoes,
you want to know exactly what you're getting, but
when it comes to shirts and hats and lip gloss...I
mean you're going to not have that for as long, so it
doesn't matter as much.
Katia: The only brand loyalty that I probably have,
other than with shoes maybe, is cosmetics, just because I don't know a lot about cosmetics but I do
know that a lot of brands put really harmful things
in the cosmetics that they sell you.
Anne: What about agendas? What about brands that
are generous or brands that have a commitment?
Will you shop somewhere based on your core
beliefs and values?
Katia: I think that's a huge part of how our generation
shops. A lot of the time, a brand, if they don't have
any kind of initiative like that, especially the newer,
more trendy brands, you're kind of taken aback by
that. You're like, "Oh, what else are you doing?"

"I know a lot of people

that would rather go to
a store and experience
the experience of the
store. I'd rather try
something on
before I buy it."
SAMANTHA SKOPAS



Table of Contents for the Digital Edition of design:retail - January 2018

design:retail - January 2018
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
Mingle
The Visual Eye
Style Made Simple
Be “Well-thy”
Special Report: Young Minds of Design
Winning Windows
Products
Backstory
design:retail - January 2018 - Intro
design:retail - January 2018 - CT1
design:retail - January 2018 - CT2
design:retail - January 2018 - design:retail - January 2018
design:retail - January 2018 - Cover2
design:retail - January 2018 - 1
design:retail - January 2018 - 2
design:retail - January 2018 - 3
design:retail - January 2018 - 3A
design:retail - January 2018 - 3B
design:retail - January 2018 - Contents
design:retail - January 2018 - 5
design:retail - January 2018 - 6
design:retail - January 2018 - 7
design:retail - January 2018 - Editor’s Note
design:retail - January 2018 - 9
design:retail - January 2018 - Show Talk
design:retail - January 2018 - 11
design:retail - January 2018 - On Trend
design:retail - January 2018 - 13
design:retail - January 2018 - 14
design:retail - January 2018 - 15
design:retail - January 2018 - We Love This!
design:retail - January 2018 - 17
design:retail - January 2018 - Designer Picks
design:retail - January 2018 - 19
design:retail - January 2018 - Clicks & Mortar
design:retail - January 2018 - 21
design:retail - January 2018 - Have You Heard?
design:retail - January 2018 - 23
design:retail - January 2018 - Mingle
design:retail - January 2018 - 25
design:retail - January 2018 - The Visual Eye
design:retail - January 2018 - 27
design:retail - January 2018 - Style Made Simple
design:retail - January 2018 - 29
design:retail - January 2018 - Be “Well-thy”
design:retail - January 2018 - 31
design:retail - January 2018 - 32
design:retail - January 2018 - OCover1
design:retail - January 2018 - O2
design:retail - January 2018 - O3
design:retail - January 2018 - O4
design:retail - January 2018 - O5
design:retail - January 2018 - O6
design:retail - January 2018 - O7
design:retail - January 2018 - O8
design:retail - January 2018 - O9
design:retail - January 2018 - O10
design:retail - January 2018 - O11
design:retail - January 2018 - O12
design:retail - January 2018 - O13
design:retail - January 2018 - O14
design:retail - January 2018 - O15
design:retail - January 2018 - O16
design:retail - January 2018 - O17
design:retail - January 2018 - O18
design:retail - January 2018 - O19
design:retail - January 2018 - OCover4
design:retail - January 2018 - 33
design:retail - January 2018 - 34
design:retail - January 2018 - 35
design:retail - January 2018 - Special Report: Young Minds of Design
design:retail - January 2018 - 37
design:retail - January 2018 - 38
design:retail - January 2018 - 39
design:retail - January 2018 - 40
design:retail - January 2018 - 41
design:retail - January 2018 - 42
design:retail - January 2018 - 43
design:retail - January 2018 - Winning Windows
design:retail - January 2018 - 45
design:retail - January 2018 - 46
design:retail - January 2018 - 47
design:retail - January 2018 - 48
design:retail - January 2018 - 49
design:retail - January 2018 - Products
design:retail - January 2018 - 51
design:retail - January 2018 - 52
design:retail - January 2018 - 53
design:retail - January 2018 - 54
design:retail - January 2018 - 55
design:retail - January 2018 - Backstory
design:retail - January 2018 - Cover3
design:retail - January 2018 - Cover4
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