design:retail - January 2018 - 42

042

Alyssa: Definitely core beliefs. If they do something
that I am passionate about or against I will not give
them my money.
Shōna: I think that also goes into sustainability and
ethics about different brands. There are brands I
refuse to shop at even though it's cheaper, because
they don't treat their employees right. They don't
pay them enough or they're stealing artwork from
artists or they make clothes that fall apart, so you're
throwing them out every other day instead of
making higher priced but more durable products,
which I think our generation is leaning toward
more...instead of just going out and buying that $2
T-shirt and throwing it away.
Samantha: I don't think retailers...they've just been
doing this for so long and they're not expecting us
to actually care. If that makes sense.
d:r: What's your favorite store?
Cynthia: UNIQLO. It's simple. It's not like H&M or
Forever 21. It's really big. I think the way they separate
their space is really good. When I want to get this, I
know where to go or I ask where to get this sweater
and he just says this and that and I don't get lost.
Ally: My favorite store is actually Lush, just because
I feel like no matter what store I go into, all the employees as soon as I walk in, they ask me how I'm
doing, if I'm looking for anything. As I'm looking
around they'll come up to me and be like "have you
tried this? Let me test this on you."
Samantha: I hate going to Lush. I love Lush, I buy
their products, but I'll just be looking at the store
from the outside and they'll be ready to pounce on
me and I hate that. I go in and they're like "can I
help you?" I'm like, "no, thank you. I'm just going
to get this and then I'm going to go to the cash register." Then I can't go to the cash register without
three more people asking me if I need help. It's
nice, but just let me do it by myself. I would buy
online just to not have to experience that.
Maria: The one store mainly I go into is Macy's and
then also Garage, which is a new store but I really
love their design. The last time I walked in there, I
was looking in more detail at how they designed the
store and I also liked that they don't really bother you
that much. They say "do you need any help finding
anything?" and they're always around. You can
always find them. It's easy to get into the dressing
JANUARY 2018

DESIGNRETAILONLINE.COM

"There are brands I refuse to
shop at even though it's cheaper,
because they don't treat their
employees right. "
SHŌNA NEARY

rooms. And I feel like everything is displayed well
and everything is in sight, so when you walk in you
know exactly where everything is. They switch it up
but you can still find your way.

has a story behind it. If you get something that is
from Buffalo Exchange and it's kind of cool and old
and whatever, it's not something that came from a
factory; it's like an interesting story.

Shōna: I'm cliché, but I love IKEA and I always have
since I was a kid, because I feel like they were one of
the first stores that actually had a restaurant in it and
a playground. I just remember as a kid I would get to
go to this really cool playground and then afterwards
my mom was happy because she got her work done
and we got meatballs. I notice people don't like it in
this country as much as Europe. I love it. I like being
lost a little bit. It's a whole experience. If we were sad
when we were kids, my mom [said], "let's get in the
car and go to IKEA" because we'd get to play and eat
meatballs. That's my favorite store.

d:r: What other stores have resonated for you?

d:r: What other details about a store make
you excited?
Katia: I'm that one weirdo that never goes shopping, but when I do go shopping I tend to get my
clothing from weird places, because it has that
element of exclusivity. If I'm looking for a black
T-shirt or something, I'll run into H&M, grab it and
go home. But the dress that I'm wearing right now
I got from my Spanish teacher in high school and
this is from my dad's friend who's a sound guy. The
shoes that I'm wearing I got because I broke my
shoes in Italy and I found them in some random
boutique. I don't shop based on brand or whatever.
It's more about quality, and it's about having something that's interesting that you kind of know not
everybody is going to be wearing I guess. So when I
do shop, it's more like smaller boutiques and places
like Buffalo Exchange. Or maybe something that

GLOBALSHOP.ORG

Ally: Nike. I went to the one on Fifth Avenue to actually return a pair of shoes that I had ordered online
and it just was so...it made me want to...I stayed in
the store to look around even though I didn't plan on
buying anything. I was like "wow, this is so cool." It's
a place you want to be and appreciate what's around
you. It's not necessarily about the merchandise.
Joe: Going away from clothing stores, Crate & Barrel
has their CB2 [brand], which is geared more toward
a younger [shopper], cheaper product, but it's still
the high-quality Crate & Barrel product and there's
different colors and patterns. They just did a good
job in the way they transitioned.
Asabea: I'll say Sephora is doing a pretty good job.
d:r: Is it important for a retailer to offer a
community in its stores?
Katia: I think that it could be a bridge for people.
Asabea loves Sephora; I never go into Sephora because I am terrified of Sephora. I always just leave. I
can't do it, but if there is some kind of event there...
there was one time I went in with my mom because
they were having some sort of make-up something and we went in because we were celebrating
my birthday last year and it was really fun. That's
the only thing that could get me in there, because
it felt more interactive, more like-I don't know if


http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - January 2018

design:retail - January 2018
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
Mingle
The Visual Eye
Style Made Simple
Be “Well-thy”
Special Report: Young Minds of Design
Winning Windows
Products
Backstory
design:retail - January 2018 - Intro
design:retail - January 2018 - CT1
design:retail - January 2018 - CT2
design:retail - January 2018 - design:retail - January 2018
design:retail - January 2018 - Cover2
design:retail - January 2018 - 1
design:retail - January 2018 - 2
design:retail - January 2018 - 3
design:retail - January 2018 - 3A
design:retail - January 2018 - 3B
design:retail - January 2018 - Contents
design:retail - January 2018 - 5
design:retail - January 2018 - 6
design:retail - January 2018 - 7
design:retail - January 2018 - Editor’s Note
design:retail - January 2018 - 9
design:retail - January 2018 - Show Talk
design:retail - January 2018 - 11
design:retail - January 2018 - On Trend
design:retail - January 2018 - 13
design:retail - January 2018 - 14
design:retail - January 2018 - 15
design:retail - January 2018 - We Love This!
design:retail - January 2018 - 17
design:retail - January 2018 - Designer Picks
design:retail - January 2018 - 19
design:retail - January 2018 - Clicks & Mortar
design:retail - January 2018 - 21
design:retail - January 2018 - Have You Heard?
design:retail - January 2018 - 23
design:retail - January 2018 - Mingle
design:retail - January 2018 - 25
design:retail - January 2018 - The Visual Eye
design:retail - January 2018 - 27
design:retail - January 2018 - Style Made Simple
design:retail - January 2018 - 29
design:retail - January 2018 - Be “Well-thy”
design:retail - January 2018 - 31
design:retail - January 2018 - 32
design:retail - January 2018 - OCover1
design:retail - January 2018 - O2
design:retail - January 2018 - O3
design:retail - January 2018 - O4
design:retail - January 2018 - O5
design:retail - January 2018 - O6
design:retail - January 2018 - O7
design:retail - January 2018 - O8
design:retail - January 2018 - O9
design:retail - January 2018 - O10
design:retail - January 2018 - O11
design:retail - January 2018 - O12
design:retail - January 2018 - O13
design:retail - January 2018 - O14
design:retail - January 2018 - O15
design:retail - January 2018 - O16
design:retail - January 2018 - O17
design:retail - January 2018 - O18
design:retail - January 2018 - O19
design:retail - January 2018 - OCover4
design:retail - January 2018 - 33
design:retail - January 2018 - 34
design:retail - January 2018 - 35
design:retail - January 2018 - Special Report: Young Minds of Design
design:retail - January 2018 - 37
design:retail - January 2018 - 38
design:retail - January 2018 - 39
design:retail - January 2018 - 40
design:retail - January 2018 - 41
design:retail - January 2018 - 42
design:retail - January 2018 - 43
design:retail - January 2018 - Winning Windows
design:retail - January 2018 - 45
design:retail - January 2018 - 46
design:retail - January 2018 - 47
design:retail - January 2018 - 48
design:retail - January 2018 - 49
design:retail - January 2018 - Products
design:retail - January 2018 - 51
design:retail - January 2018 - 52
design:retail - January 2018 - 53
design:retail - January 2018 - 54
design:retail - January 2018 - 55
design:retail - January 2018 - Backstory
design:retail - January 2018 - Cover3
design:retail - January 2018 - Cover4
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