ISS Fort Worth 2017 Show Directory - 18

EDUCATION conference schedule
S18 Master Decorator Series: Heat Printing 101 -
How to Start or Improve Your Business
8:30 am - 10:00 am
Room 121C
Jenna Sackett, STAHLS' TV
Introductory-Basic
With a low initial investment and high versatility, a heat press is
the perfect solution when looking to start or expand your apparel
decorating business. From printing large t-shirt orders to offering
one-of-a-kind personalization, heat printing opens your business
up to new profit avenues.
In this Seminar, you'll learn:
* How to choose the right heat press and maximize the
return on your investment (ROI)
* The ins-and-outs of heat transfers and when to use
each style from core screen printed transfers to full-color
transfers and special effects
* How to increase your business by printing more than just
the basics. Learn how to print jackets, sweatshirts, pants,
hats, shoes, promotional products and more to reach
new markets
S22 Master Decorator Series: Sublimation
10:30 am - 12:00 pm
Room 121C
Jimmy Lamb, Sawgrass
Introductory-Basic
Sublimation is a cost-effective, on-demand process that opens the
doors to a wide variety of product offerings such as performance
apparel, plaques, amend awards, personalized gifts, ad specialty
items, signage, souvenirs, etc. The end result is more revenue
from each client. In this Master Decorator class, you'll learn how
to maximize the profit potential of sublimation by seeing the entire
process through from sales to production to delivery. Follow along
as we profile a single client and then build an entire portfolio of
profitable sublimated products designed to bring multiple levels
of revenue. It's all about working smarter, not harder!
In this Seminar, you'll learn:
* How sublimation works and the wide range of products
that can be produced
* How to manipulate artwork to generate the highest level
of sublimation quality
* How to cross-sell and up-sell sublimated merchandise
S26 Sublimation Design Analysis
1:00 pm - 2:30 pm
Room 121C
Jimmy Lamb, Sawgrass
Introductory-Advanced
Just because someone hands you a high-resolution image
doesn't mean it's going to be ideal for sublimation. Before starting
production, you need to analyze the design in regard to some
very specific criteria to see if it's suitable for the job or will need
some editing to make it right. Learn a simple step-by-step process
for evaluating every design before you push any buttons on your
equipment. Once you press it, it's too late...
In this Seminar, you'll learn:
* What the key graphical challenges are with sublimation
* How to evaluate designs during the sales process
* How to modify and manipulate designs to achieve optimal
visual quality

18

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SUNDAY, September 24
S31 Artwork Creation &
Preparation for Digital Printing
8:30 am - 10:00 am
Room 121D
Dane Clement, Great Dane Graphics
Introductory
Direct-to-garment (DTG) printing and dye-sublimation are two
digital printing processes that are very popular in today's market
and are continuing to grow. The full-color printing capabilities
they provide warrant the use of artwork that takes advantage
of this fact. Dane Clement will discuss the creation and proper
preparation of full-color artwork that will help you achieve
beautifully printed products using these processes. Find out the
proper way to begin a full-color raster image and the steps to take
to optimize it in the end to achieve the sharpest, cleanest print
possible. Learn about the importance of color charts and how to
use them. Dane will show you how to use Photoshop to add details
to your designs and create finished layouts. Step away from the
one- and two-color designs you may be used to and branch out
into the world of color. With the ability to print full-color designs
using either your DTG printer or through dye-sublimation, start
creating designs like you've never done before!
In this Seminar, you'll learn:
* The proper way to create a design from the beginning,
and how to optimize it at the end for the best print possible
* Tips and tricks in Photoshop to dress up your designs
* The importance of color charts and how to use them
S32 Becoming a Direct-to-Garment Decorator
in 2017
10:30 am - 12:00 pm
Room 121A
Terry Combs, Equipment Zone
Introductory
Terry Combs will take a look back at the beginnings of direct-togarment (DTG) printing and where we have progressed to today.
Combs, involved in direct-to-garment since the very first machine
will explain the current technology, current techniques, and the
methods that should now be left behind in 2017. He will discuss
equipment, supplies, the best markets for the DTG niche, and
a look to the future for this technology.
In this Seminar, you'll learn:
* An overview of direct-to-garment (DTG) printing-
past and present
* What to look for when purchasing equipment
* Current printing technologies


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Table of Contents for the Digital Edition of ISS Fort Worth 2017 Show Directory

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