ISS Fort Worth 2017 Show Directory - 19

ISS FORT WORTH 2017
S35 Graphics Knowledge for Imprinters
10:30 am - 12:00 pm
Room 121D
Clay Barbera, Action Illustrated
Introductory-Advanced
Learn the beginning and intermediate realities of the imprint
industry's graphic development. This session will focus on logo
clean-up, artwork re-creation, bitmap-to-vector conversion, basic
drawing skills and advanced design concepts. We will mostly
be using CorelDraw design systems, discussing all forms of
imprintable media as well as online application.
In this Seminar, you'll learn:
* The basic graphic skills necessary to be successful
in the imprint industry
* New business building concepts and art techniques
to impress your customer base
* A wide range of simplified, yet effective graphic
development skills in CorelDRAW and more

Business
FRIDAY, September 22
S09 Sell Your Business Everyday: Take a Tour of Your
Business Through the Eyes of Your Customer
10:30 am - 12:00 pm
Room 121D
Greg Kitson, Mind's Eye Graphics, Inc.
Introductory-Advanced
Join 43-year industry veteran Greg Kitson of Mind's Eye Graphics
as he guides you through a tour of your business through the
eyes of your customer. You will begin to understand 'Perception
is Reality' when you are trying to convince your client to place
that order with you. Learn what you can do to set the stage for
your customer to say "YES" as we take a lesson or two from other
industries that are all about staging the sale to set them apart from
their competition. Common sense business rules you know you
should do will be explored in a new light for decorated apparel
professionals.
In this Seminar, you'll learn:
* Take of virtual tour of the auto superstore and learn about
the craft of presentation and the importance of 'New Car
Smell'. What is front and center in the showroom? There
is a very good reason for product placement
* What does freshening the landscaping and getting rid of
the clutter have to do with your shop? Take of lesson from
the real estate professionals
* Selling your business is not only an important part of your
exit strategy...it should be first on your to-do list every day!
Learn how to benefit from a resource inventory of your
business

S10 Introduction to Decorated
Apparel Technology Platforms
10:30 am - 12:00 pm
Room 121E
Johnny Shell, SGIA
Introductory
This Seminar is suited for newcomers to the decorated apparel
industry who want to learn about the technology platforms
available (screen printing, direct-to-garment (DTG) inkjet,
dye sublimation, vinyl transfer, print/cut media, rhinestones
and heat transfers). We will cover the average cost for
equipment and consumables, the strengths and weaknesses,
and the typical workflow associated with each platform. You'll
leave this session with the knowledge necessary to make
informed purchasing decisions.
In this Seminar, you'll learn:
* Knowledge of popular decorating technology platforms
* Knowledge of costs associated with each platform
* Knowledge of the workflow for each platform

SATURDAY, September 23
S27 Master Decorator Series: Selling What You Decorate How to Use Your DTG to Build Bigger Sales
1:00 pm - 2:30 pm
Room 121D
Greg Kitson, Mind's Eye Graphics, Inc.
Introductory-Basic
Buying your direct-to-garment (DTG) printer is only the first step,
you have to learn how to use this amazing technology and present
it to your customers in a way they will get excited about the options
you can present them with in low-volume, full-color imaged
decorated apparel. Join 43-year veteran Greg Kitson of Mind's
Eye Graphics and find out how to deal with the maintenance
requirements as you up-sell new and existing customers with
DTG printing.
In this Seminar, you'll learn:
* How to present DTG samples for increased order volume
* How to choose clients who can best use DTG printing
for their marketing and promotion
* How to determine your 'sweet spot' orders and craft
samples to encourage PROFITable transactions

www.ISSshows.com

19
http://www.ISSshows.com
Table of Contents for the Digital Edition of ISS Fort Worth 2017 Show Directory
