ISS Fort Worth 2017 Show Directory - 20

EDUCATION conference schedule
SUNDAY, September 24
S28 Selling Decorated Products Online:
What Makes a Difference
8:30 am - 10:00 am
Room 121A
JP Hunt, InkSoft
Introductory-Basic
This Seminar explores the crucial points in selling products
effectively online, the importance of having a professional and
functional eCommerce website, and how fundraising impacts our
industry. This will also educate you on how to establish yourself
and your business, the benefits of using social media, and why,
"like it or not" you ARE a salesperson!
In this Seminar, you'll learn:
* What matters most in eCommerce
* How content marketing can make or break you
* Why being a salesperson is important
S29 Getting Smart with Some
Simple Marketing Strategies
8:30 am - 10:00 am
Room 121B
Aaron Montgomery, 2 Regular Guys
Introductory
Aaron Montgomery, from the popular industry podcast, 2 Regular
Guys, is going to lead you in a discussion of how marketing and
marketing planning is done. He is going to discuss with you the
"why's," the "how's," and the "what's" when it comes to marketing
your business. You will want to attend this session if you are
interested in learning about how you can more effectively and
efficiently market your business through three easy strategies.
He will break down the basics of marketing and you will be able
to walk out and better manage the time, energy and money you
put into marketing your business.
In this Seminar, you'll learn:
* About creating a marketing plan by starting with a basic
SWOT analysis
* How social media fits into your marketing plan and give
you a general overview of social media marketing
* Email marketing, tips, tricks and best practices

S30 Top 10 Twitter Tips for Apparel Decorators
8:30 am - 10:00 am
Room 121C
Jay Busselle, Printa Systems
Basic-Intermediate
Despite its growing relevance, many small businesses still aren't
using Twitter or aren't using it to its full potential. The power of
Twitter as a marketing tool has been realized by many small
business owners who are using it to help their businesses grow.
Learning effective Twitter marketing strategies you can apply to
your apparel decoration, promo or sign business is an essential
part of social media marketing and can play an important role
in the success of your business! If you're new to Twitter it can
be more than a little confusing. You've set up your account but
now what? Exactly what do you say? What kind of information
should you share? Who should you follow? Your choices may
seem endless but there are some critical strategies to employ
and Jay will guide you through the maze. Twitter isn't just for big
companies with big marketing budgets. Any business can find
a place on the platform-the key is conversation. You can be
effective, generate awareness, build relationships and convert
those conversations to sales. See what steps to take and what
could be in store for you for as you become a savvy social
influencer using Twitter.
In this Seminar, you'll learn:
* Why your business should be on Twitter. See all the critical
components to setting up your Twitter profile correctly and
get up to speed with Twitter lingo.
* Who to follow, how to earn your followers trust, how to
engage your target audience and customers with visual,
meaningful messaging. Build relationships and generate
revenue
* The Twitter's Analytics tool is almost the best-kept secret in
the social media marketing world. Twitter gives you access
to dashboards to find detailed information about how your
outgoing Tweets are performing
S34 Logo Makeovers Lead to Spectacular Sales
10:30 am - 12:00 pm
Room 121C
Jay Busselle, Printa Systems
Introductory-Advanced
One of the most powerful tools in the marketing tool box is
the logo. A logo sets the stage for all other printed and digital
communication. Helping your customers develop a professional
logo that is strong enough to cut through the clutter of our noisy
world is the on-ramp to spectacular sales!
In this Seminar, you'll learn:
* A complete definition of a logo
* The advantages to being in the "Logo Business"
* How to suggest and show customers that they need
a "Logo Makeover"

20

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Table of Contents for the Digital Edition of ISS Fort Worth 2017 Show Directory
