Consumer Goods Technology - October 2018 - 2

CONTENTS
OCTOBER 2018

VOLUME 26 NUMBER 5

COVER STORY

CGT ADVISORY BOARDS
EXECUTIVE COUNCIL

Tech
Trends
Report
2018

Our 15th annual "state
of the industry" report
ﬁnds consumer goods
companies making
steady progress
in their eﬀorts to
address marketplace
disruption. For the
second year, CGT
surveyed readers
to get their take on
the key tools and
technologies that are
helping them keep
pace with increasingly
demanding consumers.

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Departments
03 EDITOR'S NOTE
The more things change, the
more budgets stay the same.
20 TECHNOLOGY SOLUTIONS GUIDE:
Data & Analytics
CGT presents a comparison chart of solution
providers on the forefront of data and analytics
for the consumer goods industry. Plus, a
roundtable of industry experts provide
thought leadership for companies navigating
this critical business need.
27

INDUSTRY INSIGHT

Addressing the Technology Imperative
Wipro's Srinivasan Rajamani gives
CGT his perspective on key trends in
technology-driven transformation.

Special Reports
11

TRADE PROMOTION
MANAGEMENT REPORT 2018

Making It Real

Consumer packaged goods companies
are working toward a more informed
future that uses deeper insights, better
metrics and faster response times
to modernize the traditional TPM
process. CGT's ﬁrst TPM-speciﬁc
research report looks at key trends in
this critical business practice.

Julia Anderson
Smithfield Foods

Constance Howlett
Estée Lauder

Denny Belcastro
Kimberly-Clark

EJ Kenney
SAP

Tony Bender
Edgewell Personal
Care

John Phillips
PepsiCo

Michael Forhez
Oracle
Mike Gorshe
Accenture
Jon Harding
Conair Corp.
Justin Honaman
Accenture

Kevin Puppe
Johnson & Johnson
Doug Rammel
BAI Suavecito
John Rossi
Steve Sigrist
Newell Brands
Swan Sit
Nike

EDITORIAL

Kevin Barnes
Ferguson Enterprises
Tony Bender
Edgewell Personal
Care
Rick Brindle
Mondelez International
Ann Dozier
Southern Wine &
Spirits
Michael Ferrara
HairUWear
Jon Harding
Conair Corp.
Peter Hatch
Reynolds American
Inc. Service Co.
Chris Hobson
VF Corp.

Constance Howlett
Estée Lauder
Betsey Nohe
Morton Salt
John Phillips
PepsiCo
Kevin Puppe
Johnson & Johnson
Doug Rammel
BAI Suavecito
Steve Sigrist
Newell Brands
Dan Woo
Nestlé USA
Filiz Yavuz
Perry Ellis
International

RESEARCH

Werner Graf, Chair
Mindtree
Gene Alvarez
Gartner
Lora Cecere
Supply Chain Insights
Michael Forhez
Oracle
Nona Cusick
Capgemini
Simon Ellis
IDC

Don Lanham
Hitachi Consulting
Meena Surti Patel
Cognizant
Cheryl Perkins
Innovationedge LLC
Steve Rosenstock
Clarkston Consulting

Consumer Goods Technology (USPS 0011-255, ISSN 1530-8421) is published 6 times per year: February, April, June, August, October and December, by EnsembleIQ, 1 Gateway
Center, 11-43 Raymond Plaza, FL16, Newark, NJ 07102. Subscription rates: $89 for U.S. addresses; $99 for Canadian addresses; $109 for all other addresses. Single copies are $20;
add $2 for postage to Canada, or $5 to other countries. For Air Mail, add $65. Copyright 2016 by Ensemble IQ. All rights reserved. No part of this publication may be reproduced or
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the publisher. Periodicals postage paid at Newark, NJ 07102 and additional mailing offices. Reprints, permissions and licensing, please contact Wright's Media at ensembleiq@
wrightsmedia.com or (877) 652-5295. POSTMASTER: send address changes to: Consumer Goods Technology, PO Box 1842, Lowell, MA 01853-1842.

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CGT | OCTOBER 2018 | CONSUMERGOODS.COM
Consumer Goods Technology - October 2018

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