Consumer Goods Technology - October 2018 - 23

Tech Solutions Guide

predictive real-time models that
juggle time, location, competition, and many other factors
simultaneously. Within 10 years,
CG experts will be guiding and
confirming the recommendations made by AI solutions in a
majority of cases.
MITCHELL: Advances in AI
over the past decade have been
supported by supervised deep
learning by training machine
learning algorithms to perform narrow, single-domain

tasks. We're now seeing more
unsupervised learning systems
that learn faster, require less
data and tackle broader, more
complex problems. These
supervised and unsupervised
learning systems can be used
for intelligent automation that
can help retool existing business processes.
With more data and application integration, the variety of
business challenges to which
AI can be applied is expanding and letting non-specialists

2018
intelligent Revenue
Growth (iRG)

* Bepensa S.A.

iRG helps CPGs achieve revenue growth by leveraging
AI, data automation and advanced UX. This is
achieved by optimizing key commercial levers that
underpin revenue management (such as price,
promotion, mix assortment and trade terms).

AI-Powered
Analytics for
Business Users

* Unilever

AnswerRocket supports brands with AI-powered
analytics. Its platform is designed for business
leaders seeking immediate insights that fuel
bottom-line growth.

Bedrock Core

* Harmless Harvest
* Mary's Gone Crackers
* Once Upon a Farm

AI is leveraged to convert syndicated and retail
data into selling stories for CPGs. Customers on the
platform see significant ROI improvement within
four months.

Binah.Now

Did not provide

Binah.Now makes data science accessible with out-ofthe-box use cases combining signal processing and AI
to deliver accuracy, stability and performance while
solving business-critical challenges.

Accenture

AnswerRocket

Bedrock Analytics
www.bedrock
analytics.com

Binah.ai

www.binah.ai

SOLUTIONS CHART

UNIQUE FEATUR ES /B ENEFITS

P RODUCT

www.answerrocket.com
SEE AD ON PG 21

DATA & ANALYTICS

KEY
CO NS UMER GOOD S
CLI ENTS

C O MPANY /WE BSIT E

www.accenture.com

automate repetitive day-today work activities with more
accurate, real-time decisions.
Many CPG leaders are still struggling to recognize the value that
AI can deliver and how it can
create tangible ROI. However,
they are very open to creative
ways AI can generate value. It
is expected that companies will
continue to seek opportunities
to adopt and implement AI technologies by extending the value
to predictive and prescriptive
modeling. CGT

CONSUMERGOODS.COM |

OCTOBER 2018 |

CGT

23



Consumer Goods Technology - October 2018

Table of Contents for the Digital Edition of Consumer Goods Technology - October 2018

Contents
Consumer Goods Technology - October 2018 - Cover1
Consumer Goods Technology - October 2018 - Contents
Consumer Goods Technology - October 2018 - 3
Consumer Goods Technology - October 2018 - 4
Consumer Goods Technology - October 2018 - 5
Consumer Goods Technology - October 2018 - 6
Consumer Goods Technology - October 2018 - 7
Consumer Goods Technology - October 2018 - 8
Consumer Goods Technology - October 2018 - 9
Consumer Goods Technology - October 2018 - 10
Consumer Goods Technology - October 2018 - 11
Consumer Goods Technology - October 2018 - 12
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Consumer Goods Technology - October 2018 - 18
Consumer Goods Technology - October 2018 - 19
Consumer Goods Technology - October 2018 - 20
Consumer Goods Technology - October 2018 - 21
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Consumer Goods Technology - October 2018 - 25
Consumer Goods Technology - October 2018 - 26
Consumer Goods Technology - October 2018 - 27
Consumer Goods Technology - October 2018 - Cover4
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