FabShop Magazine - March 2012 - 35

››› PERsPEctiVEs

Rethinking SuStainability:

to

Saving Trees
from

Saving Dollars
By Michelle Avila Public Relations Manager Hypertherm Inc. do this by growing their top line revenues by meeting customer demands, such as for more fuel efficient cars, trucks or planes, or by improving their costs by driving out all types of waste. These companies realize that rising prices on everything from energy to packaging mean even small decreases in usage can translate into big savings for themselves, for their customers and for the climate. Fabricators, too, can use sustainability as a positive differentiator in a competitive market. For example, a fabricator who genuinely focuses in this area might win business from customers whose own sustainability initiatives steer them to environmentally friendly providers. Or, the fabricator might win business by lowering costs through the re-

t

he sustainable movement is picking up steam as more and more companies work to adopt sustainable initiatives. That, in and of itself, is nothing new. What is new however, are the reasons why companies are embracing sustainability so wholeheartedly. Kermit the Frog may have been right. It’s not easy being green. Business leaders may agree, as the challenge of being green is something they have considered for years. Fortunately, running a more environmentally sustainable business is possible regardless of the industry, and as more companies are discovering, there are potentially significant business benefits gained by those who embrace sustainability as a core part of their business. The reasons for pursuing sustainability initiatives are varied. Some companies make decisions based on their owners’ values. Others are required to take action due to increasingly strict environmental laws governing areas such as emissions and hazardous waste. Still others may make decisions to attract new employees, including socially conscious “millennial generation” workers who may expect a certain level of corporate responsibility. But today there are more and more companies whose sustainability decisions are driven not just by values, climate science or laws, but by a focus on growing their bottom line. They can



FabShop Magazine - March 2012

Table of Contents for the Digital Edition of FabShop Magazine - March 2012

FabShop Magazine - March 2012
Publisher's Letter
Contents
Lasers
Top Fabricator
Press Brakes
Deburring
Punching
Laser Maintenance
New Products, People & Events
Perspectives: Hypertherm
Classified Ad
FabShop Magazine - March 2012 - FabShop Magazine - March 2012
FabShop Magazine - March 2012 - Publisher's Letter
FabShop Magazine - March 2012 - Contents
FabShop Magazine - March 2012 - Lasers
FabShop Magazine - March 2012 - 5
FabShop Magazine - March 2012 - 6
FabShop Magazine - March 2012 - 7
FabShop Magazine - March 2012 - 8
FabShop Magazine - March 2012 - Top Fabricator
FabShop Magazine - March 2012 - 10
FabShop Magazine - March 2012 - 11
FabShop Magazine - March 2012 - 12
FabShop Magazine - March 2012 - 13
FabShop Magazine - March 2012 - Press Brakes
FabShop Magazine - March 2012 - 15
FabShop Magazine - March 2012 - 16
FabShop Magazine - March 2012 - 17
FabShop Magazine - March 2012 - 18
FabShop Magazine - March 2012 - Deburring
FabShop Magazine - March 2012 - 20
FabShop Magazine - March 2012 - 21
FabShop Magazine - March 2012 - 22
FabShop Magazine - March 2012 - 23
FabShop Magazine - March 2012 - Punching
FabShop Magazine - March 2012 - 25
FabShop Magazine - March 2012 - 26
FabShop Magazine - March 2012 - 27
FabShop Magazine - March 2012 - 28
FabShop Magazine - March 2012 - Laser Maintenance
FabShop Magazine - March 2012 - 30
FabShop Magazine - March 2012 - 31
FabShop Magazine - March 2012 - New Products, People & Events
FabShop Magazine - March 2012 - 33
FabShop Magazine - March 2012 - 34
FabShop Magazine - March 2012 - Perspectives: Hypertherm
FabShop Magazine - March 2012 - 36
FabShop Magazine - March 2012 - 37
FabShop Magazine - March 2012 - Classified Ad
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