KBB - February 2014 - 70

It's Showtime!

KBIS SPECIAL SECTION

Cabinetry Manufacturer
Makes a Comeback
Section by Chelsie Butler

What are you looking forward to seeing/attending?
What we are looking forward to most is connecting with our
customers and showing them all of the hard work we've put into
Bosch, responding to their needs. The Merillat Cabinetry brand
listening andCaesarstone and Thermador Unite for
Design & Construction Week
refresh this year coincided with large product launches, major process
improvements and a renewed focus on our customers. KBIS is the
perfect opportunity for us to share this exciting time with our customers.

What is Merillat hoping to accomplish at the show?
We have an unprecedented connection with our customers, and
because of this, the communication that we have shared has been
a pivotal part of how Merillat Cabinetry became who we are and a
pivotal part in our path forward. We want to show our customers that
we've been listening. We are building relationships, one handshake at
a time, and we want to pass that message along to anyone who visits
our booth.

Any surprises in store at your booth?

The Classic Bayville collection of cabinetry doors from Merillat. Other Classic
styles to see at KBIS include Glen Arbor, Fox Harbor, Cannonsburg and Tolani.

We will be featuring new doors, new colors and new product SKUs,
as well as our revamped brand, which incorporates our founder,
Orville Merillat, and our incredible history. In fact, we'll be featuring
one of the ﬁrst kitchens that Orville and his wife Ruth built by hand.
The renewed brand also prominently features the people of Merillat,
who make the brand so special today - those who create and design
with our products. Finally, we will be showcasing our industry-leading
innovation - our ability to ship built-to-order cabinets to our customers
in as few as ﬁve days.
We will also be hosting a number of seminars during the event.
These seminars will be a great way to connect with our customers
and support Orville's founding beliefs. Additionally, KBIS participants
will have the opportunity to have their photo taken in the kitchen built
by Orville and Ruth Merillat.

What are some new products you will be debuting?
Merillat Cabinetry (Booth N2343), part of the Masco Corporation,
is joining the inﬂux of cabinet manufacturers returning to KBIS this year,
which include MasterBrand Cabinets, Bertch Cabinet Manufacturing,
Poggenpohl, Decor Cabinet Company, Fabuwood Cabinetry Corp.
and Executive Cabinetry. K+BB sat down with Merillat's director
of marketing, Danielle Mikesell, to learn a bit more about what the
company expects out of the 2014 show.

You are returning to KBIS this year after a brief hiatus.
What made you decide to return?
We've been busy this year, unveiling one of the largest product
launches in the history of the Merillat Classic® line, and we've also
recently revamped the Merillat brand. KBIS is the perfect venue to
show the world what we've been up to - and for everyone to see and
experience our renewed Merillat brand. We want to show why we are
"America's Cabinetmaker."

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Earlier this year, we had one of the largest product launches in
our Merillat Classic history. We will be displaying several of our new
door styles and colors, such as our new Bayville door style, a door
whose rounded edges and furniture look provide a dimensional
style reﬂecting the emerging trend of pillow-like doors. We will also be
exhibiting some new takes on favorites like the powerful deep brown
color of Kona on Oak. We believe there is a resurgence of interest in
offerings in the oak wood type, and will be showcasing several new
options.

How do you feel about the co-location of KBIS and
IBS at Design & Construction Week?
The co-location of the two is incredibly positive for the industry. It
allows companies to really focus their efforts and create an amazing
experience for attendees. We believe this an excellent opportunity to
gather everyone from every stage in the creation of a home; people
who represent all facets of the Merillat community.

February 2014 / www.kbbonline.com / The Ofﬁcial Sponsor of KBIS www.kbis.com
http://www.kbbonline.com http://www.kbis.com
KBB - February 2014

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