Ventura Inspiration Guide 2019 - 48

THE VIBE

PATAGONIA
PRIDE
PATAGONIA CONTINUES TO BE A
SOURCE OF INSPIR ATION AND ACTIVISM
FOR THE VENTUR A COMMUNIT Y

P

atagonia is a pride point for Venturans - rarely does
a small town boast such a well-known and impactful
resident. Since its inception in 1973, Patagonia has
been a shimmering thread in the colorful fabric of Ventura,
a dynamic influence in the community its corporate office
calls home.
Of course, when it comes to community, Patagonia's vision is
large, massive, global. Activism and progress are at the forefront
of this brand's philosophy, as evidenced by Tin Shed Ventures,
Patagonia's venture capital fund whose purpose is to invest in
startups that offer solutions to environmental issues.
One such startup is Bureo, a local company that has devised
a tangible solution to the issue of discarded fishing nets, which
comprise an estimated 10 percent of the 18 billion pounds of
plastic that enter our waterways each year. How to they do it?

48

By working with local fishermen in locations like Chile to collect
fishing nets that are no longer usable, recycling them into a nylon
material, using that to design cool, functional products and then
selling those products via distribution channels such as - you
guessed it - Patagonia. Bureo's first product was skate decks,
and the brand has since created sunglasses, surfboard fins, and
even a Jenga set. (Talk about a unique keepsake to take home.)
Another of the brand's exciting new initiatives is Patagonia
Action Works, an online platform that helps people find local
environmental nonprofits and take action to help save the
planet. Patagonia's uncompromising ethos and longstanding
relationships with many of these environmental nonprofits take
the headache out of identifying and vetting the best group to
align with. And getting involved is as easy as visiting the
website and entering your zip code.

@VISITVENTURA

Photo by Costa Sunglasses

Written by Aidan Pilgrim



Table of Contents for the Digital Edition of Ventura Inspiration Guide 2019

Contents
Ventura Inspiration Guide 2019 - Cover1
Ventura Inspiration Guide 2019 - Cover2
Ventura Inspiration Guide 2019 - 1
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Ventura Inspiration Guide 2019 - Contents
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