STORES 2017 BIG Show Daily - January 16, 2017 - 15

2017 MONDAY

15

U.S. Retailers Sizing Up the Cuban Market

B

oston Consulting Group partner Marguerite Fitzgerald has made multiple trips to Cuba over the last
few years.
With thousands of 1950s vehicles and crumbling architecture, it might seem that the country is trapped in a time
warp, but Fitzgerald sees change.
"When you go there, you see that things are visibly
changing," she says. "When I first went there three years ago,
it was impossible to get Internet. Now they have hotspots
everywhere and everybody is sitting there with smartphones.
That has had an impact on things like fashion and consumption of popular media."
The Internet is only one aspect of Cuba's opening up
to the outside world, especially since the United States has
moved in the past two years to improve relations with the
island nation 90 miles off the coast of Florida.
President Obama and Cuban President Raul Castro
announced a "new course" at the end of 2014 intended to
end the United States' economic embargo in place since
the height of the Cold War. Mutual embassies reopened in
Havana and Washington in 2015, Obama visited Havana
this past March and the first flights from the United States
to Cuba took off in September. Cruise ships are visiting
and American hotel chains have arrived, managing existing
hotels while promising to build new ones.

Is retail the next step for Cuba?

National Retail Federation Chairman Kip Tindell, joined
by former NRF Chairman Steve Sadove, NRF President and
See "Cuba" on page 16

Havana, Cuba, is becoming increasingly open to the outside world.

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STORES 2017 BIG Show Daily - January 16, 2017

Table of Contents for the Digital Edition of STORES 2017 BIG Show Daily - January 16, 2017

STORES 2017 BIG Show Daily - January 16, 2017 - 1
STORES 2017 BIG Show Daily - January 16, 2017 - 2
STORES 2017 BIG Show Daily - January 16, 2017 - 3
STORES 2017 BIG Show Daily - January 16, 2017 - 4
STORES 2017 BIG Show Daily - January 16, 2017 - 5
STORES 2017 BIG Show Daily - January 16, 2017 - 6
STORES 2017 BIG Show Daily - January 16, 2017 - 7
STORES 2017 BIG Show Daily - January 16, 2017 - 8
STORES 2017 BIG Show Daily - January 16, 2017 - 9
STORES 2017 BIG Show Daily - January 16, 2017 - 10
STORES 2017 BIG Show Daily - January 16, 2017 - 11
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STORES 2017 BIG Show Daily - January 16, 2017 - 13
STORES 2017 BIG Show Daily - January 16, 2017 - 14
STORES 2017 BIG Show Daily - January 16, 2017 - 15
STORES 2017 BIG Show Daily - January 16, 2017 - 16
STORES 2017 BIG Show Daily - January 16, 2017 - 17
STORES 2017 BIG Show Daily - January 16, 2017 - 18
STORES 2017 BIG Show Daily - January 16, 2017 - 19
STORES 2017 BIG Show Daily - January 16, 2017 - 20
STORES 2017 BIG Show Daily - January 16, 2017 - 21
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STORES 2017 BIG Show Daily - January 16, 2017 - 24
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