Personal Fitness Professional - March/April 2015 - 11

PROFILE: AMERICAN COUNCIL ON EXERCISE
Byline: ACE Chief Science Officer Cedric X. Bryant, Ph.D. | Website: www.ACEfitness.org
Email: support@ACEfitness.org | Phone: 800.825.3636

Behavior change and business growth
Introducing the ACE Behavior Change Specialty Certification

ing back. Those return visits not only
contribute to profit; they contribute
to our industry's mission of eliminating the obesity epidemic."
The interactive learning experience
incorporated into the ACE Behavior
Change Specialty Certification includes insight from pioneers including William R. Miller, Ph.D., clinical
psychiatrist and founder of motivational interviewing; B.J. Fogg, Ph.D.,
founder of the Persuasive Tech Lab
at Stanford University and the Tiny
Habits behavior-change program;
Dan Goleman, Ph.D., author of The
New York Times bestsellers Emotional Intelligence and Focus; and Robert
Biswas-Diener, Ph.D., positive psychology expert, author and managing director of Positive Acorn.

The challenge of keeping clients coming back long-term is not a
challenge unique to you. Professionals worldwide have tried experimenting with lower prices, communication between sessions, creative
homework assignments and even small-group training to foster accountability. For many, however, the problem remains.
The good news is, according to new and emerging research, the answer
doesn't necessarily lie in new programming; it lies in engagement.

The program, valued at 25 hours of
continuing education*, can help ACE Certified Health Coaches and
professionals from healthcare, allied health, fitness, business and a
wide range of other fields:
}
}
}

To develop deeper, longer-lasting relationships with your clients, relationships that keep them coming back to you for help in achieving sustainable change, you need skills in positive psychology and coaching. To
help, ACE has introduced the Behavior Change Specialty Certification.
Inspiring and helping people develop the skills to adopt new behaviors requires more than simply knowledge of behavior change philosophy or emotional intelligence. As a Behavior Change Specialist,
you will acquire the practical, hands-on skills needed to guide people
toward behavior change in one-on-one, group and virtual settings.
"In addition to providing a learning opportunity that helps professionals better connect with clients and support them on their journeys to
long-term change, the ACE Behavior Change Specialty Certification
really furthers the idea of helping them become an extension of the
physician's office in the community," said ACE President and CEO Scott
Goudeseune. "This type of expertise will, ultimately, help more people
experience long-term success, which we all know will keep them com-

}

Learn skills to build client-coach relationships that foster
accountability
Deliver interventions rooted in positive psychology and
emotional intelligence
Use motivational interviewing and other techniques to
capitalize on clients' individual strengths
Develop strategies to connect in one-on-one, group and
virtual settings

Build the practical, hands-on skills you need to heighten your impact,
and thus, keep clients coming back. Learn more about becoming an
ACE Behavior Change Specialist at ACEfitness.org/BCS.
*An ACE Behavior Change Specialty Certification is valued at 25 hours
of continuing education by ACE, the American Association of Medical Assistants, ACSM, the California Board of Registered Nursing, the
Commission on Dietetic Registration and the Cooper Institute. It is also
valued at 1.9 CEUs by NASM, 7 CEUs by NCSF and 1.5 CECs by NFPT.

Personal Fitness Professional - March/April 2015

Table of Contents for the Digital Edition of Personal Fitness Professional - March/April 2015