Vision Expo Brochure - 16


SUNDAY, APRIL 2

Program is subject to change

NEW! FREE!

Talks

Visit the NEW Marketing Stadium that will be featuring FREE, 20 minute learning presentations all day. Learn from Google Agency Developer Liz Austin and Premier Partner Marketing4ECPs
on how to utilize Google digital products to grow your eye care business. Register for 1 topic or all 6! NOT FOR CREDIT
MORNING SESSIONS

GOOGLE COURSES

10:00 AM - 10:30 AM - GM01

Digital Opportunity for your Eye Care Business
Kevin Wilhelm

AFTERNOON SESSIONS

MORNING SESSIONS

GOOGLE COURSES

AFTERNOON SESSIONS

1:00 PM - 1:30 PM - GM07

11:30 AM - 12:00 PM - GM04

The Unfair Advantage of YouTube
Liz Austin

2:30 PM - 3:00 PM - GM10

10:30 AM - 11:00 AM - GM02

Search Marketing & 5 Tips You Can't Live Without
Kevin Wilhelm

1:30 PM - 2:00 PM - GM08

12:00 PM - 12:30 PM - GM05

Patients on the Go - the Mobile Opportunity
Liz Austin

3:00 PM - 3:30 PM - GM11

11:00 AM - 11:30 AM - GM03

Brand Your Eye Care Business Through Digital Display Campaign
Liz Austin

2:00 PM - 2:30 PM - GM09

12:30 PM - 1:00 PM - GM06

Re-Engage Through Re-Marketing
Kevin Wilhelm

3:30 PM - 4:00 PM - GM12

CLINICAL
8:30 AM-
9:30 AM

41C1

CONTACT LENS/CLINICAL
41C3

41C2

Anterior Segment Grand Rounds
Johnston

I'm Right - He's Crazy: Diabetes and
AMD from the Trenches - Part 1

41L1

Interactive Grand Rounds
Lonsberry
This course is 2 hours from 8:30am -
10:30am

Gerson, Chous
This course is 2 hours from
8:30am - 10:30am

41O1

Taking Responsibility for Your Patient's
Eyes

Michaud

Walker

Drake

C,FL-OD,N,NYS-CL-I

A,FL-OP

11:00 AM-
12:00 PM

41B3

Making The Sale

Challenging Pediatric Eyewear
Drake

C,FL-OD,N,NYS-CL-I

Taveras

43C3

Walker

B. Gerber

Pain, Pain Go Away! Oral
Pharmaceuticals for Pain Management

Uveitis Systemic and Ocular Approaches
to Management

Innovative Innovations for Optometric
Practice - DISEASE

Brujic

Lonsberry

Kading

Drake

Pierce

3D Printing and the Impact on
Eyewear & Eyecare

12:15 PM-
1:30 PM

1:45 PM-
3:45 PM

C,FL-OD,O,TPA

C,FL-OD

A,FL-OP, NYS-D-B

A

RETAIL TRACK
MANAGER'S TO-DO LIST
Manager's To-Do List: Sales

A,FL-T,NYS-D-I

Family Business and
the ECP
Friedfeld

Brujic, Kading

Gerson, Chous

Prevention of Medical Errors

Diagnosing and Managing Ocular
Emergencies and Urgencies

Semes

Lonsberry

44O1

C,FL-OD,O,TPA,T

C,FL-OD,O,TPA,T

45C1

C,FL-OD

45C2

What OCT Has Taught Us About The Eye
Brujic

A,C,FL-OD

44B1

Harrison

Navigating the
Newest Changes to
Meaningful Use
Gross, Henry

Moderator: Taylor
Panelist: J. Armstrong, L. Armstrong

C,FL-OD,O,TPA,T

A,P

45C3

44B2

RETAIL TRACK
MANAGER'S TO-DO LIST
Manager's To-Do List: Management

DISPENSING ESSENTIALS
Needs Based Selling

A,FL-OP

A,C,FL-OD

45O1

C,FL-OD

45B1

The Multiple Sclerosis: Some Basics
Worth Understanding

Innovations in Cataract Surgery - Where
Are We Going?

My Top Ten Tips for Excellence
Through Optics

Chous

Johnston

De Gennaro

RETAIL TRACK
MANAGER'S TO-DO LIST
Manager's To-Do List: Customer Service
Moderator: Hagemeyer

C,FL-OD

C,FL-OD,O,TPA

EDUCATION REGISTRATION
* Course handouts will be available online prior to the Education Program. They will not be available
onsite. After you register for your courses, you will be able to print your own course handouts and
bring them to the Education Program. Course handouts will also be available online for one month
after the program and on the Vision Expo Mobile App.
* In an effort to improve the Education registration process, badges will not be mailed. Please bring your
confirmation letter with barcode onsite to Registration to have your badge and course itinerary printed
when you arrive at the conference. This will ensure that you have the most up-to-date course information
on your badge barcode and course itinerary, including room numbers.

C,FL-OD,TPA

* Your badge barcode will have all of your registered courses embedded in it, which is required for
course entry. If you make any course changes onsite after you have already printed your badge, you
will need to get a new badge printed so that your current courses are embedded in your updated
badge barcode.
* After the Education Program, you will receive a letter via e-mail verifying your course attendance.
Please submit this letter to your state board/national accreditation agency for license renewal. If
you did not supply an e-mail address when you registered, please update your registration record by
calling Client Services at 1.800.811.7151.

"I Wish This Was Taught in School!" Essential Career Development Tips for
Young Professionals
Nguyen

A,C,FL-OD

44O2

DISPENSING ESSENTIALS
Anatomy & Physiology - How
Does the Eye Work
Drake

4:00 PM-
5:00 PM

A,C,FL-OD

43B3

C,FL-OD

ACCREDITATION LEGEND

VISION SERIES - DIABETIC EYE DISEASE - DIAGNOSIS AND MANAGEMENT STRATEGIES FOR PATIENTS Presented by Regeneron
Singh, Dunbar
LUNCH PROVIDED 12:15PM - 12:30PM | THIS COURSE IS 1 HOUR FROM 12:30PM - 1:30PM | FREE | NOT FOR CREDIT
44C1
44C2
44C3
44C4
I'm Right - He's Crazy: Diabetes and
AMD from the Trenches - Part 2

A

43B2

40C1

Practical Approach to Advanced
Anterior Segment Disease

How To Get the Best
Deal on Your Office
Space, Whether You
Buy or Lease

Taveras

Keating
C,FL-OD,O,TPA

A,C,FL-OD

42B4

De Gennaro

43B1

SPECTACLE LENS EXPERT TRACK
Near to Intermediate Environment Lenses

Lens Aberrations

How To Create &
Implement Sales
Objectives

A

43O2

A

42B3

Feitel, G. Gerber

A,FL-T,NYS-D-A

A,NYS-D-I

43C4

A

42B2

RETAIL TRACK
MANAGER'S TO-DO LIST
Manager's To-Do List: Marchandising

Creative Techniques
for Finding Your Next
New Team Member
Burns

42B1

SPECTACLE LENS EXPERT TRACK
Advanced Optics - Through the Looking
Glass

43O1

43C2

C,FL-OD,O,TPA,T

41B4

Technology & Fashion and the Impact
on Eyewear

Lawrence

A,C,FL-OD

42O2

Michaud

C,FL-OD,O,TPA, T

A,FL-OP,NYS-D-B

42O1

Soft Ortho-K Contact Lenses for Myopia
Control - Dream or Reality?

C,FL-OD,O,TPA,T

41B2

RETAIL TRACK
MANAGER'S TO-DO LIST
Manager's To-Do List: Marketing
Glover, Lyerly

42L1

Thimons
This course is 2 hours from
9:45am - 11:45am

41B1

41O2

Optical Geek is Chic: Lens Tech
Meets Fashion

42C1
Glaucoma Update

BUSINESS SOLUTIONS

Four Aces on Your Hand - How Can You
Lose?

C,FL-OD,O,TPA

9:45 AM-
10:45 AM

OPTICAL TECHNOLOGY

A,FL-T,NYS-D-I

A

A - ABO
C - COPE
FL-OD - Florida State Board of Optometry
FL-OP - Florida State Board of Opticianry
FL-T - F
 lorida State Board of Opticianry -
Technical
JCAHPO - J
 oint Commission of Allied
Healthcare Personnel in
Ophthalmology
N - NCLE
NYS-D/CL - B/I/A - New York State Optician -
Dispensing/Contact Lens - Basic/Intermediate/
Advanced
O - Orals
P - AOA Paraoptometric Commission
T - TQ/CEE
TPA - Therapeutic

ACCREDITATION IS PENDING

ABOUT ACCREDITATION

The "pending CE approval" courses are being
submitted to the accrediting agencies for
consideration of approval - if the accreditation
designation is NOT listed, the course is NOT being
submitted to that agency.

The accreditation designations serve as a guide to assist you with course selections. The courses listed are
"pending CE approval." Please refer to VisionExpoEast.com/learning under the Education tab for current CE
approvals. You can change a course selection after you register by calling Client Services at 1.800.811.7151.
International Vision Expo is not responsible for courses that do not receive accreditation. Do not assume that
the courses you register for will be approved. You will not receive credit if you are late to a course. Course
approval information will also be available onsite in the Education and Registration areas.
http://http:// http://http:// http://http:// http://facebook.com/OCULUSusa http://oculususa.com http://www.marco.com
Table of Contents for the Digital Edition of Vision Expo Brochure
