In Broadcast - February 2015 - 24


24

www.inbroadcast.com | Vol: 5 - Issue 2 | February 2015

InPreview

BVE 2015: The Home Of 4K
Contributing Editor Kieron Seth looks ahead at a few of the highlights in store at
the first professional broadcast show in Europe...

F

or the last few weeks, the eyes of
technology manufacturers and
evangelists have focused on the Las
Vegas CES show, because of its pivotal
role in driving forward consumer
UltraHD adoption.
The show did not disappoint, with
the launch of the UHD Alliance, a
standards body that is driven by the
biggest interests including Samsung,
Netflix and Disney. On the show floor
itself, a multitude of 4K television
sets, Blu-ray players and camcorders

were unveiled: the time for mass UHD
content may be fast approaching. Will
BVE 2015 exhibitors reflect this new
injection of UHD interest when Excel's
doors open in February?
Before East London springs to life,
many of the BVE stand holders will
have been out in force in Amsterdam
at ISE. This relatively young AV
integration exhibition is now a
dominant European show and one
that the broadcast world is taking
increasingly seriously. At what point
Blackmagic's Studio Camera for AV
and Broadcast Studios

will we see technologies such as
HDBaseT and standards such as Cat5
transmission crossing over into video
technology? The AV world has a strong
history with video over IP; is the
broadcast sector ready to learn from
audiovisual suppliers and bring the
technology to the fore at BVE?
Camera Systems
Blackmagic Design: While realistic
about the imminence of 4K delivery on
consumer television sets, Blackmagic's
Patrick Hussey notes that broadcasters
are actively investigating and investing
in 4K now.
On the production front, he notes,
an increasing amount of content is
being demanded in 4K to ensure its
quality, longevity and future re-sale
value. He continues: "The greatest
growth however has been seen in the
live events and AV industry, which has
the flexibility to adapt to new formats
far more quickly. Anything from live
concerts, theatre productions and
stadium infrastructure through to
corporate video and digital signage
have already seen the benefits
of the increased resolutions and
are delivering 4K regularly to its
audiences." Herein could lie the
potential for BVE to develop new
audiences for its exhibition.
In
terms
of
technology
demonstrations, Blackmagic will have
a very strong 4K line up on show. As a
developer of cameras that break many
of the rules in terms of ergonomics
and built-in features, getting handson with Blackmagic kit is essential. A
case in point is the 4K URSA system

JVC's 4K
Cameras will
debut at BVE
2015

camera which boasts a huge 10"
monitor. It's unusual, eye-catching and
very sharp.
Hussey remarks: "The response we
have had so far from camera operators
has been phenomenal. The beauty
of URSA's design is that it is flexible.
Feedback from customers about
its weight and set-up time, massive
monitoring size and quality for the
camera operators and its speed to
deploy has been extremely positive."
Alongside the URSA will stand
the equally striking Studio Camera
4K. This model which appears to
be built around its massive monitor
incorporates communications and
fibre connectivity. Again this product is
evidence of the cross-over between the
TV and non-broadcast world. Hussey
comments: "The original concept for
these cameras was for small, lower
budget studios in corporate, AV,
education and regional broadcast
studios, all of which have welcomed
the camera and are purchasing them
in significant quantities. What has
surprised us a little is the use by larger
broadcaster and live AV productions."
JVC: BVE 2015 will be illuminated
by a raft of new 4K product launches
from JVC. One of the first to cast into
UltraHD waters some years ago with its
quad-SD recording recorder, JVC has
since been off the scene. Now it's back
in strength.
"We'll be showing the full range
of our 4KCAM camcorders at BVE,
comprising three new handheld
camcorders and a remote head
camera system," says Marketing
Communications Manager, Liz Cox.
http://www.inbroadcast.com https://www.blackmagicdesign.com/uk/products/blackmagicstudiocamera http://www.truelens.co.uk https://www.youtube.com/user/JVCProEU/videos http://www.bvexpo.com/page.cfm/Action=Exhib/ExhibID=1028/loadSearch=506018_10395 http://www.truelens.co.uk
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