In Broadcast - February 2015 - 70

70

www.inbroadcast.com | Vol: 5 - Issue 2 | February 2015

InForm

From Creation To Consumption
- Embracing Fast, Easy &
Affordable Video Streaming
Visual Unity discusses vuMedia, an end-to-end OTT platform that allows broadcasters and
content owners to control how their brand is managed in the multiscreen environment...

E

ric Schmidt, the Executive
Chairman of Google, came up
with a truly innovative idea recently
when he spoke at the World Economic
Summit in Davos. Noting that the best
inventions are never finished, Schmidt
predicted the end of the internet as we
know it by stating that, with so many IP
addresses and so many smart internet
connected devices, the internet will feel
as natural as breathing and will be so
immersive that we will stop perceiving
it as separate from ourselves.
Does Google know something we
don't? Was Schmidt inspired by movies
such as Minority Report, or is he a
true fortune teller? Who knows? But
one thing is for sure - the internet is
playing an integral part in our lives
and is here to stay, so why not take
advantage of it?
In the digital world delivery of
audio, video, and other media over
the Internet has arrived in a big
way. For nearly a decade consumers
around the world, especially those
in technologically well developed
markets such as the US and Europe,
have had easy access to video
streaming on their computers and,
more recently, on their tablets and
smart phones.
The latest figures show that online
video is set to grow from 33% in 2014
to 77% by 2020. Online video content
providers like Netflix and Amazon
Studios will soon surpass traditional
TV providers in revenue. This fact,

Online video will grow from
33% of total video consumption
in 2014 to 77% by 2020

along with Amazon's two major Golden
Globe wins, shows that this growth
curve is just beginning. OTT revenues
are expected to reach US $10 billion by
2018.
For broadcasters, and also for
the companies that advertise with
them, this is a paradigm shift that
can't be ignored. If traditional linear
broadcasting alone can no longer
meet the demands of an increasingly
tech-savvy multiscreen audience,
then all businesses, including those
in the broadcast industry, need to
embrace video streaming as a means
of communicating with customers and
employees.
So, how best to go about this?
What technology should companies
invest in if they want fast, easy and
affordable access to video streaming
on all available devices? The answer
to the question 'why should I stream?'
is obvious - video streaming is the key
to engaging your clients and selling
your products and services, regardless
of whether you are an international
enterprise or a local broadcaster. This
is the year to start streaming.
When it comes to video streaming
technology,
there
are
many
professional players in this brave new
world and that begs another question
- how do you choose the one that is
right for you?
As a company connected with Cisco,
Visual Unity is definitely worth a try.
Visual Unity's solution is vuMedia, a
robust, end-to-end OTT platform that
allows broadcasters and
content owners to
control how their
brand and assets
are
managed,
delivered
and
monetized
in
the multiscreen
environment.
Starting at just US
$1000 a month, vuMedia
is built for business as it allows
companies to start streaming digital

content in just a few easy steps. All
you have to do is upload your favourite
assets, manage who will be able to see
them and set your advertising options
to monetise your video.
Introduced in 2011 and the winner
of the 2012 ConnectedWorld.TV
Award, vuMedia is one of the most
highly scalable and flexible OTT
solutions on the market. The platform
supports close to 10,000 different
screens and devices, along with every
conceivable monetisation method.
vuMedia also enables comprehensive
Video on Demand services, social
network integration and secures
the distribution of content - all of
which can be deployed into existing
workflows and business processes.
"The investment we received last
year (US $7.2 million from 3TS Capital
Partners) is already enabling us to
position Visual Unity as the leading
provider of OTT and multiscreen
solutions," says Tomas Petru, the
company's CEO. "Over the last 12
months we have been focused on
product development and expanding
into previously untapped markets.
Being invited to attend events like
Cisco live, which is only open to Cisco
partners and portfolio companies,
is an enormous honour and a great
opportunity for the company."
Since the beginning of 2015, Visual
Unity has introduced a new business
model that makes its vuMedia

Streaming with vuMedia is fast
easy and affordable

platform accessible to an even higher
number of clients. Petru adds: "We
encourage new users to experiment
with our technology and discover for
themselves just how easy it is to use.
To this end we've launched a new
website - www.vumedia.com - that
clearly explains the sign up process
and purchasing options."
Video streaming is now an essential
part of any business and is key to
engaging clients and selling products
and services. Many businesses are
already waking up to its potential and
this, in turn, is making video streaming
the
internet's
fastest
growing
phenomenon.
With technology investment funds
actively supporting companies like
Visual Unity that have strong proven
products and further technological
potential, and with consumers
demanding more and more from their
smart devices, it is easy to see the
future course of development in the
media content industry.
vuMedia is already making the
future possible by offering a fast, easy
and affordable solution for sharing
video content and getting businesses
streaming on all available devices.
The message to businesses, and to
broadcasters, is clear: start streaming
now so that you can grow as quickly as
the industry.


http://www.inbroadcast.com http://visualunity.com/en/ http://www.ConnectedWorld.TV http://www.vumedia.com

In Broadcast - February 2015

Table of Contents for the Digital Edition of In Broadcast - February 2015

In Broadcast - February 2015 - Intro
In Broadcast - February 2015 - Cover1
In Broadcast - February 2015 - Cover2
In Broadcast - February 2015 - 3
In Broadcast - February 2015 - 4
In Broadcast - February 2015 - 5
In Broadcast - February 2015 - 6
In Broadcast - February 2015 - 7
In Broadcast - February 2015 - 8
In Broadcast - February 2015 - 9
In Broadcast - February 2015 - 10
In Broadcast - February 2015 - 11
In Broadcast - February 2015 - 12
In Broadcast - February 2015 - 13
In Broadcast - February 2015 - 14
In Broadcast - February 2015 - 15
In Broadcast - February 2015 - 16
In Broadcast - February 2015 - 17
In Broadcast - February 2015 - 18
In Broadcast - February 2015 - 19
In Broadcast - February 2015 - 20
In Broadcast - February 2015 - 21
In Broadcast - February 2015 - 22
In Broadcast - February 2015 - 23
In Broadcast - February 2015 - 24
In Broadcast - February 2015 - 25
In Broadcast - February 2015 - 26
In Broadcast - February 2015 - 27
In Broadcast - February 2015 - 28
In Broadcast - February 2015 - 29
In Broadcast - February 2015 - 30
In Broadcast - February 2015 - 31
In Broadcast - February 2015 - 32
In Broadcast - February 2015 - 33
In Broadcast - February 2015 - 34
In Broadcast - February 2015 - 35
In Broadcast - February 2015 - 36
In Broadcast - February 2015 - 37
In Broadcast - February 2015 - 38
In Broadcast - February 2015 - 39
In Broadcast - February 2015 - 40
In Broadcast - February 2015 - 41
In Broadcast - February 2015 - 42
In Broadcast - February 2015 - 43
In Broadcast - February 2015 - 44
In Broadcast - February 2015 - 45
In Broadcast - February 2015 - 46
In Broadcast - February 2015 - 47
In Broadcast - February 2015 - 48
In Broadcast - February 2015 - 49
In Broadcast - February 2015 - 50
In Broadcast - February 2015 - 51
In Broadcast - February 2015 - 52
In Broadcast - February 2015 - 53
In Broadcast - February 2015 - 54
In Broadcast - February 2015 - 55
In Broadcast - February 2015 - 56
In Broadcast - February 2015 - 57
In Broadcast - February 2015 - 58
In Broadcast - February 2015 - 59
In Broadcast - February 2015 - 60
In Broadcast - February 2015 - 61
In Broadcast - February 2015 - 62
In Broadcast - February 2015 - 63
In Broadcast - February 2015 - 64
In Broadcast - February 2015 - 65
In Broadcast - February 2015 - 66
In Broadcast - February 2015 - 67
In Broadcast - February 2015 - 68
In Broadcast - February 2015 - 69
In Broadcast - February 2015 - 70
In Broadcast - February 2015 - 71
In Broadcast - February 2015 - 72
In Broadcast - February 2015 - 73
In Broadcast - February 2015 - 74
In Broadcast - February 2015 - 75
In Broadcast - February 2015 - 76
In Broadcast - February 2015 - 77
In Broadcast - February 2015 - 78
In Broadcast - February 2015 - 79
In Broadcast - February 2015 - 80
In Broadcast - February 2015 - S1
In Broadcast - February 2015 - S2
In Broadcast - February 2015 - S3
In Broadcast - February 2015 - S4
In Broadcast - February 2015 - S5
In Broadcast - February 2015 - S6
In Broadcast - February 2015 - S7
In Broadcast - February 2015 - S8
In Broadcast - February 2015 - S9
In Broadcast - February 2015 - S10
In Broadcast - February 2015 - S11
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202405
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202404
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com