In Broadcast - CABSAT 2015 - 16

16

www.inbroadcast.com | CABSAT InShow Guide | 10-12 March 2015

Discover the future of VoD planning
with CreateCtrl
Improve your business workflows with broadcast
management solutions designed to monetise your
premium content...
By Wael Yasin, Head of Sales

T

he big changeover is expected
for 2015 - the average number
of hours watched per week through
OTT services is expected to double
the consumption of linear TV. Most
broadcast organisations are already
expanding their businesses towards
online content, and many new
providers of non-linear TV are entering
the market at the same time. Both
share the goal of attracting audiences
and ranking competitively.
Viewers prefer intuitive VoD
platforms that allow easy retrieval of
movies and series, with comprehensive
information, such as synopses
and actor summaries. Good fitting
recommendations
increase
user
acceptance, along with rising take

rate and revenue. Key to a performing
platform is a well organised content
database, that intuitively manages
all media related information,
and seamlessly integrates into the
operational environment.
CreateCtrl's Media Applications Suite
7 provides answers for all content
related requirements, addressing
OTT service providers and broadcast
organisations.
Contract and License Management
ContentExplorer
is
the
core
application of the Media Applications
Suite 7. It smoothly handles the
content acquisition process, and
manages all types of contracts. Related
license rights are visible at a glance
and give information about title

availabilities, hold-backs, and pricings.
Managing the rights ensures during
the programme planning process,
that only titles with valid licenses are
scheduled.
Material and Content Management
Once the content is acquired, titles
are enriched with descriptive metadata
information. ContentExplorer allows
production
related
annotations,
information about involved persons,
and box office figures. In addition,
material such as covers, artworks, or
trailers are attached to the data sets.
As soon as the video asset and related
metadata are available, it is ready to
be scheduled.
VoD Planning
Crucial for the success of on demand
platforms is a varied promotion of
titles, depending on user interaction,
but also considering sales aspects,
like minimum guarantees of licenses.
The web application VodCtrl 2
provides access to available licenses
and permits parallel planning, across
different VoD repositories.
Reporting
CreateCtrl's broadcast management
system
automatically
generates

customised reports to extract data
from the database, as per individual
needs. Whether it's take rates or
information
about
availabilities,
all requested data is just a button
click away, and ensures accurate
accounting, based on reliable figures.
Workflow Automation
Monetisation of content begins with
the increase of operational efficiency.
Media Applications Suite 7 helps in
automating manual repetitive work,
and in enhancing the inter-divisional
communication e.g. between Contracts
and Content departments. Rather than
analysing flat lists, the database driven
ContentExplorer provides always a
current overview of the content, based
on individual search & filter criteria.

CreateCtrl's Media Applications Suite 7
provides answers for all content related
requirements
http://www.inbroadcast.com http://www.createctrl.com/en/products http://www.createctrl.com/en/home/home http://www.createctrl.com
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