Outdoor Retailer - January 2021 - 17

OUTDOOR MASTER CLASSES

RENAMING MOUNTAINS

Crux Academy and Roam seek to educate a
wide range of outdoor enthusiasts in skills ranging from backcountry skiing to conservation.

Groups petition to change Colorado's Mount
Evans to Mount Blue Sky to heal from genocide.

Forget those pricey MasterClasses with
Malcolm Gladwell and Ron Howard; two online outdoor programs are here to deliver skills
training at home from the likes of Nina Williams
and Conrad Anker. Founded by Jeremy
Jensen, the creator of " The Adventurepreneur
Podcast, " Crux Academy (crux.academy) will
offer courses including Rock Climbing and
Bouldering with Williams, Adventure Trip
Planning with Brody Leven, Fly-Fishing with
Maddie Brenneman, Public Lands Education
with Dr. Len Necefer, Backcountry Skiing with
Chris Davenport, Avalanche Awareness with
Noah Howell, and Trail Running with Fernanda
Maciel. The courses run $49 each, or an annual pass at $119 per year gives unlimited access
to all the offerings. " Our goal for Crux Academy
is to create best-of-class courses with consolidated, in-depth, and high-quality instructional
content, all while building a more welcoming,
diverse, and inclusive community to inspire adventurers around the world, " says Jensen.
Meanwhile, Roam Media, the Colorado-

Dr. Len Necefer

based adventure collective that includes
Jimmy Chin and Sasha Digiulian in its ranks,
has just launched Roam Academy (roammedia.com/pricing). The online outdoor classroom kicks off with 20 hours of education for
climbing, fitness, photography, surfing, mountain biking, and adventure travel, including insight from mountaineering legend Anker. " No
matter your current level of skill, everyone can
learn from these world-class instructors, " says
Roam founder and CEO Christopher Jerard.
" We're excited that so many people are signing up already, investing in themselves, and
embracing Roam's vision to inspire, educate,
and activate adventurous and fulfilling lives. "
A monthly membership and access to the
curriculum costs $15; annual membership is
$149. -D.S.

SLIMMING THE SUPPLY CHAIN

From top: Courtesy Crux Academy, Courtesy Allied Feather and Down

Allied Feather & Down makes moves that have helped endure the pandemic and create a more
sustainable future.
While most of the world was shutting down and trade came screeching to a halt as the pandemic
took hold of the world back in March, Allied Feather & Down was opening a new manufacturing facility in Montreal. The move was a continuation of the sustainable manufacturer's shift to localize supply
chains with other new facilities in Vietnam, Myanmar, and the Czech Republic. It turns out not only was
the move to strategic regions better for sustainability since it relies on local sources and less wasteful
transportation, it also worked better within the limits of the COVID-19 shutdown.
" Localizing supply chains generally leads to greater transparency and traceability, " says Matthew
Betcher, Allied Feather & Down creative director. " The apparel industry has a big problem with massive
decentralized supply chains that outsource the outsourcing. " He points out that the company will be
ready should other global crises occur.
" Before the pandemic, we saw a trend toward natural materials-wool, down, etc. Post-pandemic,
that will only accelerate, " Betcher says. " We will continue to grow our facilities to help build what is
really the supply chain of the future-vertical enough to fulfill the needs of the biggest brands in the
world under any circumstance through a massive web of localized supply chains. I think post-COVID-19, these relationships throughout the entire supply chain and the ability to produce and ship from
almost anywhere will be more important than ever. " -D.S.

On Dec. 2, the Cheyenne and Arapaho
tribes and The Wilderness Society
filed a formal petition with the Board of
Geographic Names, to rename 14,271foot Mount Evans, the 14th highest mountain in Colorado, to Mount Blue Sky, an
English-language translation of its tribal
name. The board is also considering three
other new names for the mountain, Mount
Cheyenne Arapaho, Mount Soule, and
Mount Rosalie. This name change is long
overdue and necessary to further the healing from one of the most tragic and ignominious events in U.S. history, the 1864
Sand Creek Massacre, in which the Third
Colorado Cavalry murdered over 230
Native Americans, mostly women, children, and elders. The mountain was named
in 1895 to honor Territorial Gov. John
Evans, who who was forced to resign over
his role in the massacre, which included
telling residents of Colorado to take up
arms and " kill and destroy all... hostile
Indians. " -Stewart M. Green

Allied Feather
& Down's new
Montreal
manufacturing
facility.

January 2021 / OUTDOOR RETAILER 17


https://www.crux.academy/ http://roammedia.com/pricing http://roammedia.com/pricing

Outdoor Retailer - January 2021

Table of Contents for the Digital Edition of Outdoor Retailer - January 2021

Outdoor Retailer - January 2021
CONTENTS
THE PULSE
HEADLINES
MARKETING
BIG PICTURE
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
INSIGHT
PERSPECTIVE
RESEARCH AND RESOURCES
FOLLOW THESE ACTIVISTS
UNDER PRESSURE
THE WINTER SHOW GUIDE
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - January 2021 - Outdoor Retailer - January 2021
Outdoor Retailer - January 2021 - Cover2
Outdoor Retailer - January 2021 - 3
Outdoor Retailer - January 2021 - CONTENTS
Outdoor Retailer - January 2021 - 5
Outdoor Retailer - January 2021 - 6
Outdoor Retailer - January 2021 - 7
Outdoor Retailer - January 2021 - 8
Outdoor Retailer - January 2021 - 9
Outdoor Retailer - January 2021 - 10
Outdoor Retailer - January 2021 - THE PULSE
Outdoor Retailer - January 2021 - HEADLINES
Outdoor Retailer - January 2021 - 13
Outdoor Retailer - January 2021 - 14
Outdoor Retailer - January 2021 - 15
Outdoor Retailer - January 2021 - 16
Outdoor Retailer - January 2021 - 17
Outdoor Retailer - January 2021 - MARKETING
Outdoor Retailer - January 2021 - BIG PICTURE
Outdoor Retailer - January 2021 - RETAIL 101
Outdoor Retailer - January 2021 - 21
Outdoor Retailer - January 2021 - CASE STUDY
Outdoor Retailer - January 2021 - 23
Outdoor Retailer - January 2021 - 24
Outdoor Retailer - January 2021 - 25
Outdoor Retailer - January 2021 - IDEAS
Outdoor Retailer - January 2021 - THOUGHT LEADER
Outdoor Retailer - January 2021 - INSIGHT
Outdoor Retailer - January 2021 - 29
Outdoor Retailer - January 2021 - PERSPECTIVE
Outdoor Retailer - January 2021 - 31
Outdoor Retailer - January 2021 - RESEARCH AND RESOURCES
Outdoor Retailer - January 2021 - 33
Outdoor Retailer - January 2021 - FOLLOW THESE ACTIVISTS
Outdoor Retailer - January 2021 - 35
Outdoor Retailer - January 2021 - 36
Outdoor Retailer - January 2021 - 37
Outdoor Retailer - January 2021 - 38
Outdoor Retailer - January 2021 - 39
Outdoor Retailer - January 2021 - 40
Outdoor Retailer - January 2021 - 41
Outdoor Retailer - January 2021 - UNDER PRESSURE
Outdoor Retailer - January 2021 - 43
Outdoor Retailer - January 2021 - THE WINTER SHOW GUIDE
Outdoor Retailer - January 2021 - 45
Outdoor Retailer - January 2021 - 46
Outdoor Retailer - January 2021 - 47
Outdoor Retailer - January 2021 - 48
Outdoor Retailer - January 2021 - 49
Outdoor Retailer - January 2021 - 50
Outdoor Retailer - January 2021 - 51
Outdoor Retailer - January 2021 - 52
Outdoor Retailer - January 2021 - 53
Outdoor Retailer - January 2021 - 54
Outdoor Retailer - January 2021 - 55
Outdoor Retailer - January 2021 - BREAD + BUTTER
Outdoor Retailer - January 2021 - GEAR GALLERY
Outdoor Retailer - January 2021 - 58
Outdoor Retailer - January 2021 - 59
Outdoor Retailer - January 2021 - 60
Outdoor Retailer - January 2021 - 61
Outdoor Retailer - January 2021 - 62
Outdoor Retailer - January 2021 - 63
Outdoor Retailer - January 2021 - HOT PICKS
Outdoor Retailer - January 2021 - 65
Outdoor Retailer - January 2021 - 66
Outdoor Retailer - January 2021 - 67
Outdoor Retailer - January 2021 - THE VIEW
Outdoor Retailer - January 2021 - 69
Outdoor Retailer - January 2021 - 70
Outdoor Retailer - January 2021 - 71
Outdoor Retailer - January 2021 - 72
Outdoor Retailer - January 2021 - 73
Outdoor Retailer - January 2021 - FIELD NOTES
Outdoor Retailer - January 2021 - #SHOPLIFE
Outdoor Retailer - January 2021 - #REPLIFE
Outdoor Retailer - January 2021 - 77
Outdoor Retailer - January 2021 - BACKSTORY
Outdoor Retailer - January 2021 - Cover3
Outdoor Retailer - January 2021 - Cover4
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