Outdoor Retailer - January 2021 - 50

THE WINTER SHOW / Events and Education
Click the image to
play the trailer for
the 16th Annual
Backcountry Film
Festival, which will
show on January 22,
3-4 p.m. PST at
Outdoor Retailer
Winter Online.

our communities to drive the real
progress we need.
Thriving People, Thriving Planet,
and Thriving Business: Biden,
Congress, and the Outdoor
Recreation Economy
11 a.m.-12 p.m. PST
With a new administration and
Congress, we now have the opportunity to build on the success
of the Great American Outdoors
Act and help tackle climate
change, protect our public lands
and waters, expand access to
the outdoors for all Americans,
and help our industry recover
from the COVID-19 pandemic
with new investments in green
infrastructure and close-to-home
recreation and a balanced trade
agenda. Join OIA for an exciting conversation on what lies
ahead for the outdoor recreation
economy and how we can play a
meaningful role.
Engaging Consumers: Taking
Inspiration from Outside the
Industry to Revolutionize
the Traditional Ski Show
Experience
1-2 p.m. PST
What can popular culture and the
entertainment industry teach us
about building a community and
engaging consumers? Learn how
Snowbound is completely evolving
the concept of a ski show in order to
engage consumers and drive new
audience participation, and what
makes a successful experience.
The Impact of COVID-19 on
FW22-23 Trends
2-2:30 p.m. PST
Join InMouv, a Paris-based trend
forecast and design agency, for a
look at FW22-23 trends and the
impact the coronavirus has had
on them.

50 OUTDOOR RETAILER

16th Annual Backcountry
Film Festival
3-4 p.m. PST
Presented by Winter Wildlands
Alliance (WWA), the 16th Annual
Backcountry Film Festival is a
year-round community program
that brings messages relevant
to WWA's mission and ongoing
stewardship, policy, and advocacy
initiatives throughout every season. A collage of human-powered
stories and backcountry-inspired
experiences, the festival brings
wild conversations and inspires action to communities that celebrate
the present while looking toward
the future. It screens documentaries and ski movies about athletic
pursuit in the mountains, artistic vision, friendship, and how the snowsports community is adapting to a
changing environment.
January 23: Summit Days
Thriving People and Thriving
Business: Outdoor Companies
Leading With Inclusive and
Representative Marketing
7-8 a.m. PST
Diversity and inclusion should
not be performative buzzwords.
Hear from brands that are doing

/ January 2021

the work to rethink their marketing
strategies, build authentic relationships, and incorporate strong
representation in their advertising.
These industry voices will explore
best practices in diversity and
inclusive marketing, give insights
into steps their companies are taking, and discuss the future of marketing within the outdoor industry.
February 3
A New Beginning?
Opportunities and Challenges
for Outdoor Products and
Global Supply Chains in 2021
9-9:45 a.m. PST
Join OIA for an informative discussion with representatives from
several outdoor companies on
how they have dealt with multiple
disruptions to their businesses
and supply chains, and where they
see opportunities for growth in
2021 and beyond.
February 4
How to Use Your Customer
Data to Improve Facebook
Advertising
9-10 a.m. PST
In this webinar, Lexer President

David Chinn will share how outdoor brands and retailers are
using their customer data to improve marketing performance on
Facebook.
February 17
Climate Action: Advocate and
Engage. These 7-Minute Flash
Talks Will Prepare You for a Year
or More of Climate Advocacy
9-9:45 a.m. PST
OIA has assembled a panel of
experts to deliver short, informative, and action-oriented talks on
climate action.
March 3
Climate Action: Make Better.
A Behind-the-Scenes Look
at How Climate Action Corps
Companies are Reducing
Supply Chain Emissions
9-9:45 a.m. PST
If you're not already down the path
of reducing your carbon footprint,
let OIA's Climate Action Corps help
you get a jump start. Join this session to gain inspiration and practical know-how on driving down
carbon emissions where it matters
most-in your supply chain. O.R.

Outdoor Retailer - January 2021

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