Outdoor Retailer - January 2021 - 58
BREAD+BUTTER / Gear Gallery
4. POC SPORTS FOVEA
CLARITY POW JJ
Featuring exclusive Clarity tech
developed with Carl Zeiss, the
Fovea Clarity POW JJ combines
these weather-optimized lenses
with a goggle designed in collaboration with POC team athletes
Aaron Blunck and Jeremy Jones
to ensure vertical and peripheral
vision are never impeded. A soft
frame and triple-layer foam provides a comfortable and secure fit
on any face shape and provides
flexibility and comfort in the coldest conditions. A 10% cut of each
Jeremy Jones x POW edition
product will go to support POW's
pioneering work. | $180
pocsports.com
Available: Now
Contact: cam.price@
pocsports.com
5. SNOWANDER
POLECLINOMETER 2.0
The new PoleClinometer 2.0 is
a sticker for ski poles that is used
to measure slope angles by line of
sight. It features the exact same
functionality as the original design, but with much easier installation. This change was implemented in the fall of 2020 based
on customer feedback. Knowing
slope angle is a critical factor in
assessing avalanche hazard. The
PoleClinometer slope meter is the
quickest and easiest way to get
accurate on-the-go slope-angle
measurements. | $15
poleclinometer.com
Available: Now
Contact: amy@
garagegrowngear.com
6. HEST PILLOW
The Hest Pillow provides alignment support with a soft surface
58 OUTDOOR RETAILER
/ January 2021
using a breathable fabric for
good airflow to maintain a comfortable sleeping temperature.
The 22 x 15 x 8-inch Hest Pillow
compacts to 14 x 9 x 7 inches inside a patent-pending integrated
machine-washable, dirt- and
water-resistant zippered cover
to protect the pillow's sleeping
surface during transport. | $79
hest.com
Available: Now
Contact: aaron@hest.com
4
5
7. HELINOX BENCH ONE
The new 16-inch-high Helinox
Bench One is 43.5 inches long and
16 inches deep to provide seating for two people. The minimalist design is portable, lightweight,
and sets up in seconds. The Bench
One's frame is built with ultralightweight and exceptionally
strong DAC aluminum-alloy poles,
exclusive to Helinox. The bench
packs down to 17.5 by 6 inches;
weighs 4 pounds, 10 ounces; and
holds up to 420 pounds. | $300
helinox.com
Available: Now
Contact: azul@helinox.com
6
8. RUX 70
Rux is a versatile adventure container for packing, moving, and
accessing gear. The innovative
all-in-one system packs like a box,
carries like a bag, and transports
like a case. Anything stored in a
Rux is easy to access and protected for transportation. Rux's
design eliminates the need for
specialized duffel bags, gear cases,
and totes-it streamlines all the
packing, unpacking, organizing,
storing, and hauling. | $280
rux.life
Available: February 2021
Contact: jamie@rux.life
7
8
http://www.hest.com
http://www.pocsports.com
http://www.helinox.com
http://www.poleclinometer.com
http://rux.life/
Outdoor Retailer - January 2021
Table of Contents for the Digital Edition of Outdoor Retailer - January 2021
Outdoor Retailer - January 2021
CONTENTS
THE PULSE
HEADLINES
MARKETING
BIG PICTURE
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
INSIGHT
PERSPECTIVE
RESEARCH AND RESOURCES
FOLLOW THESE ACTIVISTS
UNDER PRESSURE
THE WINTER SHOW GUIDE
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - January 2021 - Outdoor Retailer - January 2021
Outdoor Retailer - January 2021 - Cover2
Outdoor Retailer - January 2021 - 3
Outdoor Retailer - January 2021 - CONTENTS
Outdoor Retailer - January 2021 - 5
Outdoor Retailer - January 2021 - 6
Outdoor Retailer - January 2021 - 7
Outdoor Retailer - January 2021 - 8
Outdoor Retailer - January 2021 - 9
Outdoor Retailer - January 2021 - 10
Outdoor Retailer - January 2021 - THE PULSE
Outdoor Retailer - January 2021 - HEADLINES
Outdoor Retailer - January 2021 - 13
Outdoor Retailer - January 2021 - 14
Outdoor Retailer - January 2021 - 15
Outdoor Retailer - January 2021 - 16
Outdoor Retailer - January 2021 - 17
Outdoor Retailer - January 2021 - MARKETING
Outdoor Retailer - January 2021 - BIG PICTURE
Outdoor Retailer - January 2021 - RETAIL 101
Outdoor Retailer - January 2021 - 21
Outdoor Retailer - January 2021 - CASE STUDY
Outdoor Retailer - January 2021 - 23
Outdoor Retailer - January 2021 - 24
Outdoor Retailer - January 2021 - 25
Outdoor Retailer - January 2021 - IDEAS
Outdoor Retailer - January 2021 - THOUGHT LEADER
Outdoor Retailer - January 2021 - INSIGHT
Outdoor Retailer - January 2021 - 29
Outdoor Retailer - January 2021 - PERSPECTIVE
Outdoor Retailer - January 2021 - 31
Outdoor Retailer - January 2021 - RESEARCH AND RESOURCES
Outdoor Retailer - January 2021 - 33
Outdoor Retailer - January 2021 - FOLLOW THESE ACTIVISTS
Outdoor Retailer - January 2021 - 35
Outdoor Retailer - January 2021 - 36
Outdoor Retailer - January 2021 - 37
Outdoor Retailer - January 2021 - 38
Outdoor Retailer - January 2021 - 39
Outdoor Retailer - January 2021 - 40
Outdoor Retailer - January 2021 - 41
Outdoor Retailer - January 2021 - UNDER PRESSURE
Outdoor Retailer - January 2021 - 43
Outdoor Retailer - January 2021 - THE WINTER SHOW GUIDE
Outdoor Retailer - January 2021 - 45
Outdoor Retailer - January 2021 - 46
Outdoor Retailer - January 2021 - 47
Outdoor Retailer - January 2021 - 48
Outdoor Retailer - January 2021 - 49
Outdoor Retailer - January 2021 - 50
Outdoor Retailer - January 2021 - 51
Outdoor Retailer - January 2021 - 52
Outdoor Retailer - January 2021 - 53
Outdoor Retailer - January 2021 - 54
Outdoor Retailer - January 2021 - 55
Outdoor Retailer - January 2021 - BREAD + BUTTER
Outdoor Retailer - January 2021 - GEAR GALLERY
Outdoor Retailer - January 2021 - 58
Outdoor Retailer - January 2021 - 59
Outdoor Retailer - January 2021 - 60
Outdoor Retailer - January 2021 - 61
Outdoor Retailer - January 2021 - 62
Outdoor Retailer - January 2021 - 63
Outdoor Retailer - January 2021 - HOT PICKS
Outdoor Retailer - January 2021 - 65
Outdoor Retailer - January 2021 - 66
Outdoor Retailer - January 2021 - 67
Outdoor Retailer - January 2021 - THE VIEW
Outdoor Retailer - January 2021 - 69
Outdoor Retailer - January 2021 - 70
Outdoor Retailer - January 2021 - 71
Outdoor Retailer - January 2021 - 72
Outdoor Retailer - January 2021 - 73
Outdoor Retailer - January 2021 - FIELD NOTES
Outdoor Retailer - January 2021 - #SHOPLIFE
Outdoor Retailer - January 2021 - #REPLIFE
Outdoor Retailer - January 2021 - 77
Outdoor Retailer - January 2021 - BACKSTORY
Outdoor Retailer - January 2021 - Cover3
Outdoor Retailer - January 2021 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
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https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
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https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
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