Multifamily Florida - Summer 2020 - 15

VIRTUAL
TOURS:
THE BEST WAY TO DO THIS

BY PAUL BERGERON

dollars and thousands of hours training their on-site
leasing professionals. Faced with the new (temporary)
normal of reliance on virtual leasing tours, there's no
reason to rely on guesswork and your agent's smartphone to get this right.
Virtual tours are not the same as self-guided tours
and certainly aren't the same as walking tours, says
multifamily consultant Lisa Trosien.
And while recent statistical data from RealPage,
CoStar, and Zillow show that traffic is picking up again,
this doesn't mean that virtual tours are winding down.

FA A H Q.O R G

APARTMENT OPERATORS SPEND THOUSANDS of

15


http://faahq.com

Multifamily Florida - Summer 2020

Table of Contents for the Digital Edition of Multifamily Florida - Summer 2020

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https://www.nxtbook.com/ygsreprints/FAA/FAA_winter2020
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