Consumer Goods Technology - August 2017 - 15

PRO DU C T

KEY CG
C U S T O ME R S

U N I Q U E F E AT U R E S /B E N E F I T S

AFS G2 Analytics

* Gehl Foods
* Garner Foods
* Lucerne Foods

Along with management by exception, 20-plus dashboards, 50-plus
solution tabs and hundreds of pre-conﬁgured KPIs, AFS G2 is powerful
enough for the most discriminating BI user but easy enough for anyone.

Test & Learn

* Anheuser-Busch
InBev
* Coca-Cola Co.
* Procter & Gamble

APT arms CPGs and their retail partners with the capability to rapidly
and reliably test various in-store initiatives (such as retail servicing,
display changes, etc.) to understand which initiatives work, which ones
don't, and how they can be tailored and targeted to roll out
with maximum impact.

Data-driven
analytics and
visualization

* Chosen Foods
* ECOS
* Foster Farms

Bedrock puts analytics in the hands of salespeople through an easyto-use dashboard and compelling visualizations. Users can create
customized decks at a fraction of the cost of using an analyst.

Optimix

* Kellogg Co.
* L'Oréal
* Petronas

Brillio Optimix optimizes marketing and sales investments (across
media vehicles & trade initiatives) to drive higher market share while
maximizing ROI. It automates data transformation by building a
predictive model and simulating forward-looking "what-if" response
scenarios to analyze revenue impact based on changing internal and
external factors.

www.capgemini.com

Insight-Driven
Business

* Coca-Cola Co.
* Unilever

Capgemini helps consumer goods companies become insight-driven
enterprises with an accelerated yet iterative approach that leverages
analytical tools and technology platforms to synch actionable data
with smarter business operations.

ClearStory Data

* Aryzta
* HappyFresh
* Mars, Inc.

ClearStory Data simpliﬁes accessing, transforming and blending
disparate data from both private and external premium sources to
eliminate lengthy data prep and blending eﬀorts and provide better
business answers.

Cuddle.ai

Did not provide

New to market in fourth-quarter 2016, Cuddle.ai is a CG's personal
analyst, utilizing artiﬁcial intelligence and machine learning to
automatically translate valuable data assets into advanced,
actionable insights, delivered in real time.

ShopOnLab

* Estée Lauder
* Nestlé
* Unilever

ShopOnLab's self-serve platform empowers brands and retailers to make
data-driven decisions, improving the shopper experience and sales growth.
With real-time data and consumer insights, brands can optimize products,
innovation strategy and category management. The shared retailer-brand
view enables more eﬀective collaboration and decision-making.

E2open Retail
Insights

* Kellogg Co.
* Newell Brands
* Scotts Miracle-Gro

E2open Retail Insights consolidates all available retail data and provides
speciﬁc analyses by product, product family, retailers or markets. The
solution comes with pre-built dashboards for sales, category managers
and supply chain users.

Exceedra IBP and
TPM/Optimization
Solution

* ACH Food
Companies
* Bayer
* McKee Foods

Exceedra solutions deliver capabilities for clients to simplify sales,
ﬁnancial and demand planning processes and achieve greater
performance in trade promotion management and optimization,
customer business planning, demand planning, and sales & operations
planning.

COMPANY/W EBSI TE

AFS Technologies, Inc.
www.afsi.com
See ad on page 11

Applied Predictive
Technologies
www.predictivetechnologies.com

Bedrock Analytics
www.bedrockanalytics.com

Brillio
www.brillio.com

Capgemini

www.clearstorydata.com

Cuddle.ai
(Fractal Analytics)
www.cuddle.ai

dunnhumby
www.dunnhumby.com

E2open
www.e2open.com

Exceedra
www.exceedra.com

CONSUMERGOODS.COM | AUGUST 2017 | CGT

Consumer Goods Technology - August 2017

Table of Contents for the Digital Edition of Consumer Goods Technology - August 2017