Membership Directory & Resource Guide - 2018 - 14

c o n n e c T S me mbe rs

How Social Media is a Benefit to My Company
by Greg Musgrove, G&B Tile and Plaster

S

ocial media was never my thing. I'm not the most
computer savvy person around, but have trained
myself over the years (or had my wife do it for
me). As I have investigated ways to grow my company,
without having to invest lots of money, I decided to
start pursuing the idea of putting out information about
G&B Tile and Plaster (G&B) through various forms of
social media.
I first started writing blogs about various projects and
processes in the swimming pool industry, specifically
related to plaster care and plaster issues. I made
accounts on Facebook, LinkedIn, Instagram and
Twitter for free and would post the blogs out on these
sites for informational/teaching opportunities to
potential customers. From there as I became more
intrigued about seeing what other companies were
doing on such sites as LinkedIn, Facebook, Instagram
and Twitter as it relates to advertising I decided that
it really wasn't that hard to advertise a company on
social media. It's like writing a short blog and then the
minute I hit "post" I've just sent an ad to thousands of
people.
Based on the use of social media I have stopped
spending any money on advertising. All the advertising
we have done for the last year has simply been through
the use of free social media posts. I generally send the
same post across all social media outlets that G&B is
involved with. I try to do that 1 - 2 times per week. G&B
continues to grow under this marketing plan.
I like to send out posts that encourage feedback from
the viewers. That puts G&B in their mind more than a
simple paid ad. I also make similar kinds of posts for
the NPC. I want to do my part to try and grow the NPC.
I know that the more the NPC is present in my market,
it benefits me as a member applicator.
To give you an idea of the benefits G&B is seeing from
utilizing social media, we just received a large contract

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from a homeowner that saw a post on Facebook last
fall. That connected them to our website and gave
them all the information an ad would have done.
The difference is, that Facebook post required zero
financial investment.
Here are some simple thoughts on using Social Media
for your business:
* Social Media is everywhere and used by all
ages and demographics
* Social Media can be very cost-effective
* Social Media lets you share a lot about your
company with very little effort, and search
engines pick up that information and makes
your company easily searchable to others.
You must be consistent with your posts if you
want to achieve leads from your actions. Just think
- you are out there planting seeds and soon some
of them will be trees that produce the fruit! You just
have to remember to be patient while the seeds are
growing, and keep planting!
So, if you see a post I have made that promotes
the NPC, Like, Share, Retweet, etc. Do your part also
and help grow the NPC!

NPC MEMBERSHIP DIRECTORY & RESOURCE GUIDE

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Table of Contents for the Digital Edition of Membership Directory & Resource Guide - 2018

Contents
Membership Directory & Resource Guide - 2018 - Cover1
Membership Directory & Resource Guide - 2018 - Cover2
Membership Directory & Resource Guide - 2018 - 2
Membership Directory & Resource Guide - 2018 - 3
Membership Directory & Resource Guide - 2018 - Contents
Membership Directory & Resource Guide - 2018 - 5
Membership Directory & Resource Guide - 2018 - 6
Membership Directory & Resource Guide - 2018 - 7
Membership Directory & Resource Guide - 2018 - 8
Membership Directory & Resource Guide - 2018 - 9
Membership Directory & Resource Guide - 2018 - 10
Membership Directory & Resource Guide - 2018 - 11
Membership Directory & Resource Guide - 2018 - 12
Membership Directory & Resource Guide - 2018 - 13
Membership Directory & Resource Guide - 2018 - 14
Membership Directory & Resource Guide - 2018 - 15
Membership Directory & Resource Guide - 2018 - 16
Membership Directory & Resource Guide - 2018 - 17
Membership Directory & Resource Guide - 2018 - 18
Membership Directory & Resource Guide - 2018 - 19
Membership Directory & Resource Guide - 2018 - 20
Membership Directory & Resource Guide - 2018 - 21
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Membership Directory & Resource Guide - 2018 - Cover3
Membership Directory & Resource Guide - 2018 - Cover4
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