Kitchen & Bath Business January/February 2023 - 31

Institute. " Leveraging the power of technology
and Pantone's expertise in color to curate a new
interpretation of the Pantone Color of the Year,
we created the Magentaverse, an unexpected
and exciting color universe we look forward to
sharing with the world to experience as well. "
BOLDER, BRIGHTER & BETTER
Leaders in the kitchen and bath industries have
had strong reactions to the nuanced crimson-red
tone and point to their own portfolios to track
customers' evolving preferences as well as Viva-compatible
products. Commentary from cabinet
shops evidence a range of responses.
" Viva Magenta is a perfect infusion of the
moment's energy and vibrancy into color, " said
Stephanie Pierce, director of design and trends
at MasterBrand Cabinets. " As it relates to cabinetry
within our homes, color has been on the
cusp of a revolution. Although nature-inspired
colors spanning an array of blues and greens are
becoming comfortably common, we have been
watching the dawning of colors full of vibrancy
and warmth emerge and are excited to see such
a bold statement of color confidence with Pantone's
2023 Color of the Year. "
Peter Ollestad, vice president of sales for vanity
manufacturer Strasser, concurs that the interest
in strong shades is continuing to grow.
" Homeowners are ready for color - we're seeing
that clearly in the increasing demand for our
darker hues and the reception we've received
since introducing Lapis Night and our newest
finish, NW Green, " he said. " Along with their
modern appeal, blue and green go so well with
the polished-brass, polished-gold and champagne
fixture families that are popular right now. "
The product development manager of Elmwood,
Jennifer Paul, takes a more guarded view.
" When it comes to cabinetry, the most significant
influence on colors, finishes and materials
is coming out of Europe and the furniture
industry, " she said. " This influence is what
dictates cabinetry trends. Although not directly
correlated from what we see with our sales and
color requests, many times, the color-of-theyear
announcements reaffirm European-inspired
designs, along with the colors, finishes and materials
we've already introduced at Elmwood. "
Reaction from paint and coatings producers,
who often develop their own color of the year
campaigns, offers some alternative perspectives.
" Part of the fun of forecasting is capturing the
continuum of color trends, " said Sue Wadden,
director of color marketing at Sherwin-Williams.
" Last year, we were all about ephemera
and nostalgia. For 2023, our Origin palette,
which is about creative expression and using
the brightness of color to reenergize a space,
is a continuation of that in a new way. Another
example of how we view color trends is the
evolution of navy. This is maybe the first time we
don't have Naval SW 6244 in a recent Colormix
Forecast after it had been in the forecast leading
up to and after we named it the 2020 Color of
the Year. "
According to Andrea Magno, color marketing
and development director at Benjamin Moore,
people are ready to bring color back into the home,
taking a step outside their color comfort zones.
KBBONLINE.COM
31
ABOVE One of the
complementary colors to
Benjamin Moore's COY
Raspberry Blush, Starry Night
Blue is a radiant navy that
conjures the evening sky.
benjaminmoore.com
Kitchen & Bath Business January/February 2023

Table of Contents for the Digital Edition of Kitchen & Bath Business January/February 2023
