contents MARCH 2018 | VOLUME 23, NUMBER 2 COLUMNS 2 Insight Interact with print. 14 Extreme Vinyl Year of the underdog. 16 Beyond Decór Interior innovations. DEPARTMENTS 4 Wide Angle It's what's for dinner. 6 Upfront News and noteworthy. 34 R+D 18 24 Be Flexible Connected Packaging as a Marketing Channel By Kelsey Johnson and Anya Rao By Eileen Fritsch Soft signage is a growing trend that is quickly proving to be valuable in applications beyond tradeshow exhibits. Three PSPs showcase the expanding realm 44 Explorer Snowboard graphics highlight the excitement of the slopes on Big Boulder Park's windows in Pennsylvania, plus more news from the world of wide format. ON THE COVER Artist Mark Dean Veca and wrap master Justin Pate partner to create a psychedelic museum display. Cover design by Kathleen DeZarn. BIGPICTURE.NET of fabric media applications. Digital print and the online revolution don't have to be at opposite ends of this industry's spectrum. Here, we explore ways to leverage the best of both worlds through connected packaging. The latest tech, products, and supplies. 1http://www.BIGPICTURE.NET