Big Picture - March 2018 - 22

BIG PICTURE

March 2018

VROOM, VROOM

22

A brand-new Mercedes-AMG may look cool on its own, but the
right accompanying signage can take the car to the next level.
Millwork and graphics provider i.M. Branded (imbranded.com)
was tasked with doing just that for more than 70 showrooms
across the nation. The client "wanted a clearly-delineated space
carved out of the existing showrooms that draws attention,
impacts, and informs customers about these cars that are the
pinnacle of Mercedes' engineering prowess," explains Leslie
McLain, i.M. Branded director, graphics division.
The shop created a display incorporating a millwork wall,
backlit graphics, and floor graphics that could be replicated
across dealerships. The backlit graphics were output with a
Mimaki TS500P-3200 onto Beaver TexPrint paper and then
transferred to Ultraflex Vortex T202 Backlit Event fabric with
a Klieverik GTC 3400, totaling 95 square feet of print for each
display. i.M. Branded imaged the floor graphics - 305 square
feet per display - with an HP Latex 3500 onto 3M Envision

Print Wrap Film LX480MC with 3M Envision Gloss Wrap
Overlaminate 8549L. Soft signage has proven to be a reliable
application in the automotive OEM industry, McLain adds:
"We have seen soft signage as a major component for many
years and see backlit being utilized more."


http://www.imbranded.com

Table of Contents for the Digital Edition of Big Picture - March 2018

Big Picture - March 2018
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Beyond Decór
Be Flexible
Connected Packaging as a Marketing Channel
R+D
Explorer
Big Picture - March 2018 - Intro
Big Picture - March 2018 - Big Picture - March 2018
Big Picture - March 2018 - Cover2
Big Picture - March 2018 - Contents
Big Picture - March 2018 - Insight
Big Picture - March 2018 - 3
Big Picture - March 2018 - Wide Angle
Big Picture - March 2018 - 5
Big Picture - March 2018 - Upfront
Big Picture - March 2018 - 7
Big Picture - March 2018 - 8
Big Picture - March 2018 - 9
Big Picture - March 2018 - 10
Big Picture - March 2018 - 11
Big Picture - March 2018 - 12
Big Picture - March 2018 - 13
Big Picture - March 2018 - Extreme Vinyl
Big Picture - March 2018 - 15
Big Picture - March 2018 - Beyond Decór
Big Picture - March 2018 - 17
Big Picture - March 2018 - Be Flexible
Big Picture - March 2018 - 19
Big Picture - March 2018 - 20
Big Picture - March 2018 - 21
Big Picture - March 2018 - 22
Big Picture - March 2018 - 23
Big Picture - March 2018 - Connected Packaging as a Marketing Channel
Big Picture - March 2018 - 25
Big Picture - March 2018 - 26
Big Picture - March 2018 - 27
Big Picture - March 2018 - 28
Big Picture - March 2018 - 29
Big Picture - March 2018 - 30
Big Picture - March 2018 - 31
Big Picture - March 2018 - 32
Big Picture - March 2018 - 33
Big Picture - March 2018 - R+D
Big Picture - March 2018 - 35
Big Picture - March 2018 - 36
Big Picture - March 2018 - 37
Big Picture - March 2018 - 38
Big Picture - March 2018 - 39
Big Picture - March 2018 - 40
Big Picture - March 2018 - 41
Big Picture - March 2018 - 42
Big Picture - March 2018 - 43
Big Picture - March 2018 - Explorer
Big Picture - March 2018 - Cover3
Big Picture - March 2018 - Cover4
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