ISA Conference Brochure for Printers - 2017 - 6

LET'S MAKE A DEAL!

MEET THE CAST

ACT ONE

hen David Schauer, president of Signtech,
California, attends ISA International Sign Expo, he
typically has a shopping list. In recent years, he purchased
a printer, an ADA system and a laser. This year, he's
replacing a metal bender.

"I go with the intention of spending
money and upgrading my equipment,"
he said. "We don't want to be
stagnant with our equipment."
The same could be said of Signtech's business strategy.
The printer and ADA system were purchased to bring
those services in-house.
"As a full-service sign company, we've really built
our business on not subcontracting anything out,"
Schauer said. "It's given us the ability to do everything
for our clients."

Visiting the large ISA International Sign Expo trade show
floor opens up the world of possibilities that exist in
the sign, graphics and visual communications industry.
Schauer has a couple of tips: "Commit a lot of time on
the trade show floor and educate yourself," he said. Then,
be ready to buy because the event offers the best pricing.
Those savings have paid off, allowing Signtech to continue
to expand. His printers are now tackling jobs that his
company "would have never touched before." As print
quality has improved, Signtech has moved into point-ofpurchase signs that combine with high-end photography.
"We've been mainly an electric sign company. But
with some of the equipment we've purchased at ISA
International Sign Expo, we can do so much more for our
clients. It has helped us stay on the cutting edge, not just
in the equipment we have, but in the services we offer."

http://www.signexpo.org/star

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