SGIA Journal Garment Edition Spring 2016 - 16
procedures. You create a checklist of what
needs to be changed or improved.
For instance, to address the reject rate
mentioned above, you may identify that
your company needs a better art approval
process to avoid printing merchandise
due to a lack of understanding what the
customer wanted. This is an area that
can be greatly improved by allowing the
customer to create their own artwork and
approve it all online.
Keeping The Human Element
While automation has many advantages,
you never want to completely eliminate
personal contact. If a client has to go
through 15 steps or cannot find what
he is looking for, it won't be a good
experience. Ideally, automation focuses
on the parts of the production process
that don't directly involve the customer.
There will always be a certain percentage
of people who prefer to talk to a human
being, and you do not want to lose their
business. Always make sure that phone
numbers and emails are prominently
displayed for customers to contact you.
Get Results
Even when automation saves less than a
minute per task at a time, these savings
are spread out over a multitude of tasks
and further multiplied by the number of
business days in the year - and you will
find the time and costs savings can be
dramatic.
It is easy to get overwhelmed when
beginning to automate your business.
Don't go overboard right away. Start with
collecting the feedback and doing an
audit within your company. Identify and
prioritize and pick one department at a
time. Start with an area that will provide
the most immediate return.
As you implement automation into
your business, be sure to track and review
results. Over time, you'll be able to measure
the results and see what is working as well
as identify new areas to improve.
J.P. Hunt is one of the founders of InkSoft,
a company that offers a comprehensive
business suite including an online designer,
e-commerce platform and other business
tools. He also is the vice president of sales and
marketing. Hunt has a bachelor's degree in
advertising and marketing from Northern
Arizona University in Flagsta, Arizona.
He continued on to complete a master's
degree in business administration. You can
contact Hunt at jphunt@inksoft.com or visit
www.inksoft.com.
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14 | SGIA Journal ■ Spring 2016
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SGIA Journal Garment Edition Spring 2016
Table of Contents for the Digital Edition of SGIA Journal Garment Edition Spring 2016
SGIA Journal Garment Edition Spring 2016 - 1
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