In Broadcast - March 2015 - 8

8

www.inbroadcast.com | Vol: 5 - Issue 3 | March 2015

InNews
Saffron Digital
Powers UltraViolet
FRA: Carrefour has partnered
with Saffron Digital to launch a
new multi-platform entertainment
service in France. Initially available
on smartphone, tablet, television
and computer, Nolim Films will
feature Hollywood blockbusters,
hit TV shows; and French content.
Customers will be able to redeem
UltraViolet codes, rent and/or buy
UltraViolet and non-UltraViolet
content which will be automatically
added to their digital library.
Using its premium OTT platform,
Saffron Digital designed and
developed the complete multiplatform UltraViolet service.

EditShare Ships
Geevs Version 7
USA: EditShare has released version
7 of its Geevs range of ingest and
playout video servers.
EditShare
Managing
Director
Tara Montford said: "This release
marks a signiﬁcant milestone in
EditShare's strategy to provide
resilient and collaborative solutions
that simplify our customers'
workﬂows." Version 7 adds features
including enhanced integration
with EditShare's shared storage
and Flow Media Asset Management
solutions. Geevs servers are
deployed for newsroom scheduling,
live sports with instant replay &
multi-camera studio ingest.

Orad Video Wall
Conﬁgurator Boost
EUR: Orad video wall solutions
have been enhanced with a
Layout Conﬁgurator. This will
allow operators to create or edit
the layout of their HDVG video
rendering signals from a web
browser. Adapting to aspect
ratios and arrangements for
studio wall conﬁgurations, the
Layout Conﬁgurator can adjust the
placement and orientation of the
signals being sent from the HDVG4
to the displays. Each output has
built-in colour correctors to help
control the look of the content.

Top Honour For Leica
Summilux-C Team
C

W Sonderoptic GmbH has been
honoured with the Scientiﬁc and
Engineering Award from the Academy
of Motion Picture Arts and Sciences for
the Leica Summilux-C (Cine) lenses.
The Leica Summilux-C lenses
are designed and constructed by
CW Sonderoptic GmbH in Wetzlar,
Germany, an afﬁliate of Leica Camera
AG.
Dr Andreas Kaufmann, Chairman of
the supervisory board at Leica Camera
AG and Owner of CW Sonderoptic
GmbH said: "We have succeeded
in transferring the virtually iconic
reputation of the Leica brand from
photography to cinematography.
This accolade awarded to us by the
Academy proves once again that
lenses from Wetzlar are among the
best in the world when it comes to
high quality, optical and mechanical
excellence, and superior imaging

The development team accepts the award

performance."
Co-Managing Directors at CW
Sonderoptic, Gerhard Baier and Erik
Feichtinger, stated:
"For moviemakers, Leica lenses
for cinematography have been an
unfulﬁlled dream for many years.
But now we have succeeded in
making this dream come true thanks

Picture: Jon Fauer

to the enormous efforts, unique
achievements, and the sheer passion
of the globally active team from
Leica Camera AG and CW Sonderoptic
GmbH."
The Academy presented its Plaque
to Iain Neil (optical design) and Andre
de Winter (mechanical design) at the
Beverly Wilshire Hotel in Los Angeles.

Live Grading Boost For VariCam 35
P

anasonic has collaborated with
Pomfort to introduce in-camera
live grading for the VariCam 35, which
can be interactively controlled by
Pomfort LiveGrade Pro.
It means the camera now supports
creative work with the image using 3D
LUT (Look Up Tables) as well as CDL
(Colour Decision List).
Look metadata can be controlled
and managed with the colour grading
application LiveGrade Pro via an
Ethernet or Wi-Fi connection. The
camera also allows non-destructive or
baked-in recording of look metadata.
"As workﬂows have changed, most
productions are aware that post-

production starts on the ﬁlm set
during shooting," said Rob Tarrant,
European Product Marketing Manager
for Panasonic. "Postproduction
colour
management efﬁciency
can
be
drastically
improved
by
good
preparation and previsualisation
during
shooting. Initialising the
image look in-camera is
the best way to enable a
managed colour process
throughout production
and post-production."
LiveGrade has been

designed to interactively apply and
adjust looks on the live image of digital
ﬁlm cameras.

Panasonic VariCam - improving
live colour management
http://www.inbroadcast.com http://cw-sonderoptic.com/production-credits/ https://www.youtube.com/watch?feature=player_detailpage&v=mwBWieXdqXM http://www.gearhousebroadcast.com/ http://www.gearhousebroadcast.com/
In Broadcast - March 2015

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