VIRTUAL TOURS: THE BEST WAY TO DO THIS BY PAUL BERGERON dollars and thousands of hours training their on-site leasing professionals. Faced with the new (temporary) normal of reliance on virtual leasing tours, there's no reason to rely on guesswork and your agent's smartphone to get this right. Virtual tours are not the same as self-guided tours and certainly aren't the same as walking tours, says multifamily consultant Lisa Trosien. And while recent statistical data from RealPage, CoStar, and Zillow show that traffic is picking up again, this doesn't mean that virtual tours are winding down. FA A H Q.O R G APARTMENT OPERATORS SPEND THOUSANDS of 15http://faahq.com