Multifamily Florida - Summer 2020 - 24

M U LT I FA M I LY

F L O R I D A

S U M M E R

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BUILDING COMMUNITY

24

ContraVest also hosted a spirit week that encouraged
both the on-site team and residents to join the fun. The
week included a pajama day, a sports day, a blast-fromthe-past day, a hat day, and a ContraVest color day.
Other communities, such as Lantower Brandon
Crossroads in Tampa, also found fun ways to promote
community during a difficult time.
"We asked residents to stop by the office, grab a piece
of colored paper, and write words of inspiration for
all to see," said Tiffany Williams, Lantower Brandon
Crossroads community manager. Residents hung their
motivational words on their balconies, with affirmations such as "we're in this together" and "smile
through it."
In addition to planning virtual events and contests for
the residents, Williams said the community asks residents to light up their balconies at 8 p.m. to emphasize
that they are not alone, although times may feel dark.



Multifamily Florida - Summer 2020

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