ISS Fort Worth 2017 Show Directory - 16

EDUCATION conference schedule
W05 Start or Expand Your Custom Apparel Business
with Rhinestones, Heat Transfer Vinyl and Decals
10:00 am - 5:00 pm
Room 121E
Matt Vassallo, The Rhinestone World
Introductory-Advanced

S03 The Right Way to Grow Your
Apparel Business with a Vinyl Cutter
8:30 am - 10:00 am
Room 121C
Jenna Sackett, STAHLS' TV
Introductory-Advanced

Learn the basics of being profitable in the custom apparel
and decal business. If you have a heat press and vinyl cutter,
you've got everything you need to be successful! This hands-on
Workshop is for anyone wanting to start or grow their rhinestone
apparel or decal business. You'll learn proven strategies from Matt
Vassallo, entrepreneur and owner of The Rhinestone World, who
started his business in a spare bedroom in 2008 doing the very
same thing. Don't reinvent the wheel. Learn from someone who's
been where you are, add your unique creativity along the way, and
get your business on the road to success!

Vinyl cutting is a cost-effective way to create personalization
or apparel graphics for selling to small groups, sports teams,
schools, small businesses and many more markets! Many
embroiderers, screen printers and start-ups cite the combination
of a heat press and vinyl cutter as the most profitable pieces of
equipment in their shop. However, many businesses enter into
vinyl cutting for apparel graphics with little to no knowledge of
how to maximize their equipment and consequently find it a
frustrating endeavor. If you are looking to start right with your
vinyl cutter or become better with the vinyl cutter workflow,
this session is for you!

In this Workshop, you'll learn:
* Hands-on production process tips and tricks to save your
business time and money. You will create unique items to
bring home with you from the Workshop
* Proven strategies to grow your customer base and increase
your margin
* How to produce unique rhinestone and vinyl products with
software, a vinyl cutter and heat press

FRIDAY, September 22
S02 Master Decorator Series: Basic Art Production
8:30 am - 10:00 am
Room 121B
Craig Mertens, Digital Art Solutions
Introductory-Basic
The Master Decorator Series kicks off with this important class on
basic art production. No matter whether you are an embroiderer,
screen printer, digital decorator or a new company looking at the
variables of all of the decorating processes to choose one for your
company, this class is a starting point for the remainder of the
Master Decorator Series. Learn how to prepare production-friendly
graphics for a variety of apparel decorating processes.
In this Seminar, you'll learn:
* To increase your awareness of how critical graphics are
in ALL printing processes
* Provide an overview of the workflow and process of
creating graphics for apparel decoration
* The importance of production readiness and using PDFs
for proofs, proposals and profit

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In this Seminar, you'll learn:
* Core capabilities of a vinyl cutter and heat press that
will allow you to profit in many markets
* How to get started with a vinyl cutter-from purchase
to workflow to best practices that will save you time
and money
* Common stumbling blocks for vinyl cutter owners
and how to overcome them
S05 Digital Textile Printing in the Rising
Promotional Product Industry
8:30 am - 10:00 am
Room 121E
Tim Hallet, Kornit
Introductory-Advanced
Promotional products are being positioned more and more, not as
a pure product, but as part of the promotion buyer's promotional
and communications mix. High-speed information (internet,
social media, etc.) gives audiences a choice about whether they
wish to be exposed to mass advertising. Promotional product
advertising has proven to be much more effective in its targeted
and personalized approach. Due to its useful nature, promotional
products tend to be kept and used, leading to voluntary repeated
exposure, recognition and retention of the advertiser's name and/
or message.
In this Seminar, you'll learn:
* The use of promotional products is most effective when
the target audience is specifically identified
* Items can be selected to appeal to that audience, creating
a positive response and eliminating waste distribution
* Textiles represent a significant part of this industry and
digital printing introduces a new era to this part of the
industry's requirements and possibilities
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Table of Contents for the Digital Edition of ISS Fort Worth 2017 Show Directory
