ARDA 2019 Trustee Directory - 65

VRI A ME RIC A S
25510 Commercecentre Drive | Suite 100 | Lake Forest, CA 92630 | 949.448.5150 ph

www.vriresorts.com

Richard S. Muller, RRP
COO
VRI Americas and Trading Places International
rich.muller@vriresorts.com

VRI Americas (VRI) and Trading Places International provide resort
and homeowners' association management and exchange services
to the shared ownership industry. With decades of experience, the
team is known for its for cost-effective approach, broad-industry
expertise, and service-oriented culture.

* Sales and Marketing Support - For resorts still in active sales
and marketing, the team collaborates with developers, as well
as sales and marketing companies, to solidify sales and minimize
rescissions.
* Rentals and Reservations - A robust international rental program
helps to maximize the monetization of association-owned and
delinquent space and offset delinquent or unpaid maintenance
fees, as well as assist owners who select rental as an alternate use.
Relationships with online travel agents (OTAs) and online booking
services, professionally produced dedicated webpages, regional
brochures, and extensive use of social media, also contribute to a
positive return for client associations and their owners.

By working closely with general managers and boards at managed
properties, resort operations specialists ensure that clients receive
attentive, thoughtful counseling on best practices and customized
management programs. At more than 140 managed resort and club
locations in North America, the team's innovative approaches are
tailored to maximize financial health and owner satisfaction.
A comprehensive menu of programs and services is offered to
vacation ownership resorts, including:

* Added Perks = Added Value - Value-added benefits are offered
to enhance ownership, giving more vacation options to resort
owners and members. These include the benefit of internal
exchange powered by Trading Places®, as well as Last-Minute
Getaways (deeply discounted stays at VRI resorts within a 15-day
Vacation Tyme® window), Resorts-to-Ports® cruise options, and
VIP discounts averaging 25 percent off established resort rack
rates on owner rental reservations at many managed resorts.

* Operations Management - Extensive policies and procedures
ensure proper budgeting and monitoring of operational
performances. In addition to recommending proven best practices,
staff help create new procedures to optimize owner and guest
experiences and provide advice to the boards of directors about
how to enhance an independent resort's unique characteristics
and ownership benefits.

* Best-In-Class Vendors - Strong, reliable relationships with many
best-in-class vendors assist clients in procuring quality resort
supplies, products, and services, with leveraged buying power and
savings that positively impact the bottom line.

* Financial Services - Internal controls, detailed monthly financial
reporting, and independent audits are part of a multi-step process
that meets Common Interest Realty Association (CIRA) guidelines
and helps safeguard the security of financial transactions. Reliable
bookkeeping procedures, budgeting (including reserve studies),
and comprehensive financial reporting assist in ensuring fiscal
responsibility, and provide boards with the information necessary
to anticipate funding requirements and properly plan for the
future. Staff can also provide developers and associations with
introductions to financial sources for end-loan
and interim financing on the sale of vacation
intervals.

About VRI Americas and Trading Places International
Headquartered in Lake Forest, California, VRI Americas (VRI) and
Trading Places International (TPI), respectively, have decades
of experience in providing extensive resort and homeowners'
association management, and vacation exchange and other leisure
services to the shared ownership industry. These
pioneering sister companies serve more than
200,000 members at over 140 resort and club
locations throughout the mainland United States,
Hawaii, and Mexico.

* Secondary Market - Active involvement in
finding resale solutions to help facilitate the sale
of inventory owned by associations includes
low-key on-site operations, off-site internetbased efforts, and/or programs designed to
move large blocks of weeks efficiently.

65
http://www.vriresorts.com
ARDA 2019 Trustee Directory

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