Personal Fitness Professional - March/April 2015 - 22

offered monthly, builds lean muscle while
improving conﬁdence, poise and overall happiness. In addition to the workouts, we offer
roundtable discussions on various topics on
body image, eating for fuel and embracing
failure. They form friendships and expand
their horizons beyond cardio. Each camp enrolls between 20-40 women monthly.

Participants train for a local 5K run or SUP race
on the river, both sponsored by local nonproﬁts.
Both camps ﬁnish on race day. We provide exclusive, race jerseys with our logo. We complete
the race and gather for a celebration where we
take pictures, collect testimonials and handout
our own certiﬁcates. We serve between 75 -100
participants in these summer camps.

Train to Run and Train to Paddle

Corporate Wellness

We lead three-week Train to Run and Train to
Paddle programs for as long as the weather
allows. Our groups meet two times per week.

We go beyond "lunch and learns" by offering
a six-week specialized program to overhaul the
ﬁtness and nutrition of our local workplaces. We

start with a new workplace each month. Group
training can be done on-site at the business, or
at your own facility. Participants are teamed in
groups of ﬁve and assigned a personal trainer
as their coach. They follow a simple meal plan,
have access to one-on-one nutrition coaching
and receive a personal exercise prescription
to follow. Workplaces love the Corporate Fit
Challenge because it lowers healthcare costs,
saves money and increases productivity and
employee satisfaction. We love Corporate Fit
Challenges because, in addition to creating
healthier neighbors, we expose new members
to the best we offer, a great formula system for
staying with us long-term. Our goal is to serve a
new workplace each month, enrolling between
12-50 per workplace.

Thinner Winner
Our annual community-wide weight-loss challenge puts members and non-members in
groups of four to six for a six-week period. We
host 10 special Thinner Winner workouts along
with complete access to our facilities during
the program. Three $1,000 prizes are awarded
to the teams that achieve the greatest results
in three categories: the greatest percentage
of inches lost, the greatest percentage of
weight lost, and the most club check-ins. We
create buzz in the community with a great tagline: "Help Alpena lose 2,000 pounds!" We
deliver healthy gift baskets to area businesses,
inviting them to create a team. This program
changes lives, strengthens the engagement
of clients and brings new members. We enroll
between 200-225 people annually.
Often times, growth is trial and error. Initiatives over the years have not ﬁt our core
mission and ended up being a distraction.
We now focus on the proﬁt centers that serve
our ideal clients the most.
Products and services that stand on their
own, such as personal training, can only take
you so far. It takes a lot of sessions and time in
the trenches to earn a living, keep great clients
and grow your business. Adding other products and services is smart business, especially
when they are combined to offer your clients a
world-class experience. Make 2015 your best
year yet. Jump in the water with two feet and
add more streams of revenue.

Trina Gray is a leading ﬁtness
entrepreneur who owns the
award-winning Bay Athletic
Club in Alpena, Michigan. She
is a national presenter, writer,
creator of the Corporate Fit
Challenge system and sought
after mentor. Trina is the founder of Team Rockstar
Fit, www.TrinaGray.com

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Personal Fitness Professional - March/April 2015

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