SGIA Journal Graphic November/December 2016 - 17
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Three Tips to Help Graphic Designers
Optimize Their Printed Label Business
While graphic designers work with
a variety of visual media, designing
printed labels for sheet-fed and dry toner
digital presses, a print-on-demand basis is
becoming a vital part of their business and
can be crucial to the bottom line.
Labels can improve a brand's image,
help a product to stand out in a crowded
marketplace and determine shelf appeal. In
retail, labels are the critical last link in the
sales chain that conveys important product
information as well as creates an emotional
connection that gets the customer to buy.
Labels can also be essential in branding
an event, whether sports, civic, corporate,
education or celebration related.
However, in a "me too" arena like
labels, typical materials like white matte
or semi-gloss paper will not differentiate
graphic designers from the competition.
Instead, the ability to offer unique,
premium, attention-getting materials can
help win them new business and make
their customers look good. Functionally,
such labels must also facilitate the
printing process, as well as be easy for
customers to apply.
New label substrate options and tools
can not only enhance graphic appeal,
but also streamline the design, printing
and application process while increasing
quality and reducing cost. For graphic
designers and digital design firms, here
are three tips to help optimize their
printed label business:
New substrate options and
tools enhance graphic appeal
and streamline the process
1. Start with a Quality Substrate
The label substrate is as important to
the quality of the label as the artist's
canvas is to a painting - even more so,
actually, because labels must look great
despite transport, storage and handling
in rough settings that paintings never
have to endure.
For m a x i mu m v i s u a l a pp e a l,
graphic designers require high-quality
By Alan Jameson, Senior Manager - Design and Prototyping, Avery Products Corporation
Visit SGIA at SGIA.org
SGIA Journal
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November/December 2016 | 15
SGIA Journal Graphic November/December 2016
Table of Contents for the Digital Edition of SGIA Journal Graphic November/December 2016
SGIA Journal Graphic November/December 2016 - 1
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