SGIA Journal Graphic November/December 2016 - 58
of high-quality labels, presentation
graphics, and applications requiring
special effects. Summa has partnered with
wide format printer vendors that do not
make contour or flatbed table cutters (e.g.,
HP). Summa is based in Belgium, and
generally sells its equipment direct. That
said, partnerships with U.S. vendors also
fit well with its distribution and sales mode
InfoTrends' Opinion
SGIA Expo caters to all aspects of the
wide format and digital imaging industry.
Although the commercial printing sector
has undergone a radical down-sizing in the
past 20 years, the specialty graphics and
industrial imaging segments are enjoying
a new vitality. This new energy stems from
the addition of new inks, printers, and
finishing equipment, as well as greater
acceptance of these technologies in just
about every display and decorative market.
Print service providers, and printing
companies that previously concentrated on
the paper space, are beginning to discover
the benefits of selling high-value print vs.
low-cost impressions.
Many shops that have decided to take
on wide format printing have had to
undergo a transformation of sorts, shifting
to a very personalized and customized
business approach. Regardless of industry,
it is always a smart idea for executives to
analyze their current business approach,
and consider any market segments that
might be worth exploring.
Although many of today's trade shows
are experiencing a decline in recent years,
the 2016 Expo saw record attendance
levels - with attendance growing
at about 5 percent. Veteran vendors
surpassed previous years' showings by
introducing faster, more capable, and even
more impressive offerings. SGIA 2017
(scheduled for October 10-12 in New
Orleans) promises to impress once again,
so stay tuned!
The opinions expressed represent
InfoTrends' interpretation and analysis of
information generally available to the public
or released by responsible individuals in the
subject companies.
One machine.
Twice the productivity.
See it now at our new Demo
Center in Franklin, Wisconsin
56 | SGIA Journal
■
www.zund.com
November/December 2016
infous@zund.com
T: 414-433-0700
Visit SGIA at SGIA.org
SGIA Journal Graphic November/December 2016
Table of Contents for the Digital Edition of SGIA Journal Graphic November/December 2016
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