SGIA Journal Graphic November/December 2016 - 50

pass at this year's event. Pass holders
from different markets, such as vehicle
customizers, commercial printers, custom
apparel and sportswear, and interior and
exterior decorators, were allowed entry
into 40 different educational sessions.
Although hardware is always the star of
a show like SGIA, and digital production
never fails to make its mark, workflow
applications were also present at every
corner of the Las Vegas event. Automation
is in its early stages in this market. That
said, media loading and unloading
systems, conveyor belts on cutters, and a
visual demonstration of robotic loading
and unloading were shown.
Recommendations

Trade shows like SGIA are a great way to
investigate the competitive landscape and
new/emerging market segments. Attendees
should consider areas that their companies
might be overlooking, and analyze their
current business approach accordingly.
Events like SGIA offer a rich array of
strategic educational sessions that can
be of great value to end users looking to
extend into different markets. End-users
should identify sessions of interest, prior
to attending, so they can make the most
of their trade show experience. Areas such
as POP and short run packaging, as well as
custom décor applications like wallpaper
and furnishing fabrics, are a couple of
new venues for PSPs and digital printing
companies to explore.
SGIA is a great way for vendors to
showcase their most recent advancements
of featured technologies. Get attendees
excited about the latest developments and
capabilities!
The show floor is intimidating to cover,
even for those who attend all three days
of the event. All visitors should establish
a plan beforehand, so they can spend a
sufficient amount of time learning about
the companies and products of interest.
A key workf low takeaway is that
all printers in this space, regardless of
size, should be evaluating their current
solutions for accepting, onboarding, and
tracking jobs - as well as evaluating the
ROI on those jobs.

2016 SGIA Expo

2016 SGIA Expo

Technologies Continue to Advance

During the 2016 SGIA Expo, some of
the industry's largest vendors hosted
worldwide debuts of new printer lines,
state-of-the-art ink technologies - such
as the new to be seen gel inks, and neverbefore-seen applications. Throughout the
event, wide format printers were busy

2016 SGIA Expo

48 | SGIA Journal

■

November/December 2016

Visit SGIA at SGIA.org



SGIA Journal Graphic November/December 2016

Table of Contents for the Digital Edition of SGIA Journal Graphic November/December 2016

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