Outdoor Retailer - January 2021 - 14
THE PULSE
SPACE ODDITY
The monument drew
visitors to fragile Lockhart
Basin until Lewis and
crew hauled it away.
HEADLINES
Sketchy Art
YOU'D HAVE TO BE FROM A DIFFERENT PLANET
to have missed November and December's
news about the monolith in Utah's San Juan
County outside of Canyonlands in Lockhart
Basin, 17 miles southwest of Moab. " A Weird
Monolith is Found in the Utah Desert, " The
New York Times declared on Nov. 24, inspiring a flurry of public interest.
The mysterious monolith's appearance provided some respite from political news. Some
questioned if aliens had placed it there. Others
compared its shape to a similar one discovered
in the desert landscape-where apes become
mesmerized by it-in Stanley Kubrick's 1968
film 2001: A Space Odyssey. The New York
14 OUTDOOR RETAILER
/ January 2021
Times confirms that the structure is the work
of the late artist John McCracken, a science
fiction fan. A YouTube clip from the movie
was viewed close to 900,000 times, and one
viewer commented, " This goes to show that,
even in 2020, we are still apes who don't know
what to do when a metal object pops up from
the Earth! "
Sleuths digging through the internet for
information resulted in gaggles of people
descending on the fragile desert landscape.
Then, in an act that got him labeled a " Desert
Karen, " Andy Lewis (aka Sketchy Andy), the
owner of BASE Jump Moab and Reel Rock
film star who is often called the best slackliner
in the world, hauled away the monolith with
the help of friends under the cover of darkness.
Lewis told Grit Daily he had to protect the
area to keep it from being trampled by " people
(who) arrived by car, by bus, by van, helicopter, planes, trains, motorcycles, and e-bikes. "
(In a twist, shortly after the Utah monolith
disappeared, others appeared throughout
the world, including in the U.K., Vancouver,
Southern California, Hungary, and Romania.
One even popped up at a Holidaze in
Fayetteville, Arkansas, where the cocktail bar
uses the metal structure to entice customers.)
No stranger to publicity, Lewis posted a video of the removal of the monolith on YouTube;
by Dec. 21, it had been viewed 76,000 times.
Instagram
Track the discovery, removal-and reappearances-of the mysterious monolith. By Chris Van Leuven
Outdoor Retailer - January 2021
Table of Contents for the Digital Edition of Outdoor Retailer - January 2021
Outdoor Retailer - January 2021
CONTENTS
THE PULSE
HEADLINES
MARKETING
BIG PICTURE
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADER
INSIGHT
PERSPECTIVE
RESEARCH AND RESOURCES
FOLLOW THESE ACTIVISTS
UNDER PRESSURE
THE WINTER SHOW GUIDE
BREAD + BUTTER
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - January 2021 - Outdoor Retailer - January 2021
Outdoor Retailer - January 2021 - Cover2
Outdoor Retailer - January 2021 - 3
Outdoor Retailer - January 2021 - CONTENTS
Outdoor Retailer - January 2021 - 5
Outdoor Retailer - January 2021 - 6
Outdoor Retailer - January 2021 - 7
Outdoor Retailer - January 2021 - 8
Outdoor Retailer - January 2021 - 9
Outdoor Retailer - January 2021 - 10
Outdoor Retailer - January 2021 - THE PULSE
Outdoor Retailer - January 2021 - HEADLINES
Outdoor Retailer - January 2021 - 13
Outdoor Retailer - January 2021 - 14
Outdoor Retailer - January 2021 - 15
Outdoor Retailer - January 2021 - 16
Outdoor Retailer - January 2021 - 17
Outdoor Retailer - January 2021 - MARKETING
Outdoor Retailer - January 2021 - BIG PICTURE
Outdoor Retailer - January 2021 - RETAIL 101
Outdoor Retailer - January 2021 - 21
Outdoor Retailer - January 2021 - CASE STUDY
Outdoor Retailer - January 2021 - 23
Outdoor Retailer - January 2021 - 24
Outdoor Retailer - January 2021 - 25
Outdoor Retailer - January 2021 - IDEAS
Outdoor Retailer - January 2021 - THOUGHT LEADER
Outdoor Retailer - January 2021 - INSIGHT
Outdoor Retailer - January 2021 - 29
Outdoor Retailer - January 2021 - PERSPECTIVE
Outdoor Retailer - January 2021 - 31
Outdoor Retailer - January 2021 - RESEARCH AND RESOURCES
Outdoor Retailer - January 2021 - 33
Outdoor Retailer - January 2021 - FOLLOW THESE ACTIVISTS
Outdoor Retailer - January 2021 - 35
Outdoor Retailer - January 2021 - 36
Outdoor Retailer - January 2021 - 37
Outdoor Retailer - January 2021 - 38
Outdoor Retailer - January 2021 - 39
Outdoor Retailer - January 2021 - 40
Outdoor Retailer - January 2021 - 41
Outdoor Retailer - January 2021 - UNDER PRESSURE
Outdoor Retailer - January 2021 - 43
Outdoor Retailer - January 2021 - THE WINTER SHOW GUIDE
Outdoor Retailer - January 2021 - 45
Outdoor Retailer - January 2021 - 46
Outdoor Retailer - January 2021 - 47
Outdoor Retailer - January 2021 - 48
Outdoor Retailer - January 2021 - 49
Outdoor Retailer - January 2021 - 50
Outdoor Retailer - January 2021 - 51
Outdoor Retailer - January 2021 - 52
Outdoor Retailer - January 2021 - 53
Outdoor Retailer - January 2021 - 54
Outdoor Retailer - January 2021 - 55
Outdoor Retailer - January 2021 - BREAD + BUTTER
Outdoor Retailer - January 2021 - GEAR GALLERY
Outdoor Retailer - January 2021 - 58
Outdoor Retailer - January 2021 - 59
Outdoor Retailer - January 2021 - 60
Outdoor Retailer - January 2021 - 61
Outdoor Retailer - January 2021 - 62
Outdoor Retailer - January 2021 - 63
Outdoor Retailer - January 2021 - HOT PICKS
Outdoor Retailer - January 2021 - 65
Outdoor Retailer - January 2021 - 66
Outdoor Retailer - January 2021 - 67
Outdoor Retailer - January 2021 - THE VIEW
Outdoor Retailer - January 2021 - 69
Outdoor Retailer - January 2021 - 70
Outdoor Retailer - January 2021 - 71
Outdoor Retailer - January 2021 - 72
Outdoor Retailer - January 2021 - 73
Outdoor Retailer - January 2021 - FIELD NOTES
Outdoor Retailer - January 2021 - #SHOPLIFE
Outdoor Retailer - January 2021 - #REPLIFE
Outdoor Retailer - January 2021 - 77
Outdoor Retailer - January 2021 - BACKSTORY
Outdoor Retailer - January 2021 - Cover3
Outdoor Retailer - January 2021 - Cover4
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