The Hotel Experience - 2018 Show Directory - 32
MARKETPLACE EDUCATION SCHEDULE
Sunday, November 11, 2018
HX: Onstage - Tech Sponsored by
Booth: 2540
2:00 PM - 2:45 PM
HOW NEW VIDEO TECHNOLOGY AND THE VISUAL EXPERIENCE WILL HELP HOTELS REACH
NEW AUDIENCES
Learn why Native Social Media videos have become a necessary promotional and engagement tool for the modern hotel marketer. Visual communication is the
most effective way of passing information because the human mind processes things in images. The majority of people respond quickly to visual images instead
of texts. Any hotel needs to understand the cognitive functions to maintain customers. Technologies change, evolve and transform our communication capabilities - email, voice, text messages, instant messages, social networks, the list goes on and lately the increased impact of native social media videos.
PRESENTER
Are Morch
Social Media
Consultant
Are Morch - Hotel
Blogger and Social
Media Consultant
HX: Onstage - Hotel
Booth: 2500
2:00 PM - 2:45 PM
brought to you by
#WORSTHOTELEVER: MANAGING YOUR ONLINE REPUTATION AND CONTROLLING THE MESSAGE
In today's world, everyone's a critic-and their words are everywhere. Sometimes, they're positive, but often, it's the negative comments that carry the most
weight online. How do you, as a hotelier, take back control of your branding and create an internet presence that is not only true to your message but attracts
guests? This session will provide tips and guidelines to accentuating the positive and keeping your good name intact.
MODERATOR
PANELISTS
Gregg Wallis
Senior Editor Hotel
Business
32
Dayna Castano
Corporate Director of
Marketing Arlo Hotels//
Quadrum Global
W W W. T H E H O T E L E X P E R I E N C E . C O M
RJ Freidlander
Founder & CEO
Review Rank S.A.
Sam Trotter
Corporate Brand
Strategy Charlestowne
Hotels
http://WWW.THEHOTELEXPERIENCE.COM
Table of Contents for the Digital Edition of The Hotel Experience - 2018 Show Directory
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https://www.nxtbookmedia.com